When and How to Use Focus Groups – Even in a Virtual World
Focus groups are still a valuable research methodology. There are six situations for which focus groups are ideally suited and will yield the best results.
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Why You Need to Bolster Your Business Acumen
If you’re looking to rise up through the ranks, business acumen is an essential skill that underlines credibility and influence. It’s critical to serving as a member for the business team. Start with these four steps to enhance your business acumen.
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Are you good at the long and short game for performance excellence? | What’s Your Edge?
Marketing performance excellence takes being proficient at the the long game and short game. There are 12 clubs that every high-performance Marketing team should know when and how to use well.
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A Quality Message Map Makes a Powerful Competitive Weapon
A comprehensive message map anticipates potential counter-messages by competitors. Create an effective counter measures message map in 5 steps
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How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?
Today there are many Marketing experts out there. It’s important to know when it’s time to contact one and how to pick the right person for the job. Follow this six step process.
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Why You Need to Start with Why as You Develop Your Marketing Plan
When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle. To create a Marketing plan that passes muster, start with Why.
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How to Use Alignment to Calibrate Your Marketing
Alignment is what enables Marketing to quantify its value to the business, select the right metrics, and improve performance.
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What Your Peers Think Is Critical for Future Growth | What’s Your Edge?
This episode captures highlights from the conversations with customer during the anniversary events. The highlights share their perspectives on the most important shifts in buisness over the past 2 decades, why the future must focus on growth and Marketing’s role. Check out the 3 steps you can take now to leverage Flash Foresight to help create the future.
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