Are the patterns in your data leading you in the wrong direction?
Quality data identified in patterns is pivotal for making high-confidence critical customer, product, and market decisions. Use these 5 criteria to make sure the patterns in your data are sending you in the right direction.
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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey
Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.
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How To Architect Your Actionable Marketing Dashboard
Your Marketing dashboard should serve as your vehicle for improving and proving Marketing’s contribution, impact and value.
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Segmentation for Winning in the Market
Growth depends on effective market segmentation. Complete two fundamental steps before you can decide which market segments to pursue.
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How to Make What You’re Counting in Marketing Count
There’s more to Marketing accountability than counting what Marketing does and the costs. Make sure what you’re counting matters to the business.
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Is a Land Grab the Right Growth Strategy for You?
Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.
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How to Seize the Elusive Goal of Marketing and Sales Alignment
Despite the focus, the goal of Marketing and Sales alignment remains elusive. Every business can employ three steps to improve alignment.
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Are There Magic Customer Metrics in the Engagement Economy?
Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.
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