The Bottom Line: Action is at the Heart of Marketing’s Productivity
Marketing productivity requires an action-oriented blueprint, not simply a list of activities. Examine the differences between action and activity.
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Tuning Up Your Metrics and Measures: What They Are and Why They Matter
Business decision makers need Marketing metrics, measures, and KPIs. This article teases out the differences and explains their importance.
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How to Fulfill Marketing’s Fundamental Mission of Value Creation
It is the CMO’s job to guide and transform Marketing into a Center of Excellence to facilitate value creation. This is Marketing’s fundamental mission.
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How to Make Your Customer Strategy More than a Buzzword
Use Marketing Ops to help execute your customer strategy. Four areas your Marketing organization needs to improve to be more customer-centric.
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Are You Rich in Activity Metrics But Poor in Proving Value?
CMOs and CGOs can improve how to measure the value of Marketing to the business by focusing on outcome not activity metrics. 5 things you need to know to prove value.
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Centers of Excellence: How to Drive Your Marketing Performance Past the Norm
Marketing Centers of Excellence (CoE) drive repeatable, predictable, and scalable performance. Start with these 3 questions.
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Who Cares About ROI? What You Really Want to Know is How Effective You Are
It turns out that measuring marketing effectiveness is more important than ROI to the C-Suite. Take these first 5 steps towards measuring effectiveness.
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How to Apply the Margin of Victory to Measuring Marketing
Marketing metrics help us understand how well we are performing. Margin of Victory serves as a valuable metric to assess our competitiveness.
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