data, customer centric strategy, metrics, customer value, growth, competitive differentation

Why Does Good Strategy Matter to the Bottom Line?

A good strategy is designed to drive long-term growth & profit. Bring your upstream Marketing strategy to life with these 10 elements.

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Be ready to reposition

When Is It Time to Embark on Repositioning?

Positioning is about influencing choice and is an indicator of competitiveness. Watch for this tell-tale sign that you need to initiate repositioning.

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data, analytics, insights, ecosystem, customer value

How to Utilize Data and Analytics to Improve Results

The key to making your data relevant to decision makers lies in being able to answer these 5 questions.

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AI-enhanced, ML, adaptive metrics, decision-making, dashboards

Are You Ready to Make The Shift to A.I.? (Part Two)

Before you succumb to the lure of the latest A.I. tools, be sure your data and analytics skills are up to snuff. All it takes is 4 steps!

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customer buying journey, selling, sales, marketing, process, budget

Are You Really Ready to Enter a New Market?

Entering a new market can be a great opportunity for growth. The more you know and the use of reference class can greatly improve your odds of success.

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finance, cfo, marketing, cmo, chief marketing officers, marketing management, marketing measurement, marketing KPIs, KPIs, performance management, performance measurement, accountability, personas, random acts

The Marketing Ops Audit: Why It Matters and How to Do It Well

If you want to improve the effectiveness and efficiency of your Marketing and don’t have a dedicated Marketing Ops function, consider making it a priority.

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data, analytics, insights, ecosystem, customer value

Be Fanatical About Customer Service Quality (And Why It Matters)

It is important to master the basics of customer service. Reliability, responsiveness & empathy will keep and grow the value of your customers.

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bod, csuite, performance management framework, growth strategy, future planning

How to Tell if Your Marketing is Optimized for Performance

Performance management uses measures & standards to achieve results. Here are two elements needed to succeed at performance-based Marketing management.

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