Customer Centricity or Gold Mining in the Digital Age
Customer-centricity starts with good customer data. Follow these steps to mine the gold in your customer data and identify your most valuable customers.
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Five Steps to Successfully Complete the Dashboard Expedition and Unlock the Value of Marketing
Dashboards remain a necessary navigation instrument. Follow this map to avoid many of the booby traps that come with completing the dashboard expedition.
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Define, Discover and Design Your Way to a Dashboard that Shows ROI
Create a Marketing dashboard that shows your executive team how Marketing creates value for the company, facilitates decisions, and manages risk.
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How to Choose the Right Metrics for Your Marketing Dashboard
One of the most important steps in developing your dashboard is to choose the right metrics. Use these 2 important considerations to select your metrics.
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Effective Marketing Dashboards Prove Marketing’s Value
Creating an effective dashboard that proves Marketing’s value is not an easy task. Here’s 3 questions you need to answer to start.
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Social Media Metrics to Help you Shoot for the Stars
Social media changed how we engage in our ecosystem. Include metrics and measures from these 4 categories to measure your social media.
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Marketing Metrics: The Paradigm Shift
Marketing measurement is an integral part of every marketer’s job. At a minimumm your Marketing metrics should reflect these 5 characteristics.
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Ready to Set Your Marketing Metrics: Think Like a General
Marketing professionals must shift from activity-based measures to business outcome–based metrics. Here are three suggestions for how to make the shift.
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