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Marketing Accountability Requires Measuring What Matters

How to Use Metrics Chains to Improve Marketing Accountability

With improved Marketing accountability, Marketing organizations are able to measure and report the real contribution of their programs to the business.

Without alignment you have no direction.

How To Turn The Tables For Better Marketing Alignment

Marketing alignment connects your investments to what matters to your leadership team. Alignment is critical to being able to communicate and measure Marketing’s value.

How to Capitalize On Your Customer Journey Maps

Customer journey maps are an essential part of capturing and improving customer and market opportunities. Boost your customer journey with the “Mighty Four”

Is Your Marketing and Sales Alignment Suffering from the Flaw of NOW?

Before you make another technology investment under the pretext of improving Marketing and Sales alignment, revisit your organizational design.

Marketers You Need to Adopt Three Tools to Develop Better Metrics

Best-in-class marketers consistently create and use three performance measurement tools to address data and metrics. Here are the tools you need.

6 Free Skills Improves Your Marketing Excellence

Crave Results? Six Free Skills to Achieve Marketing Excellence

“A goal without a plan is just a wish.” Antoine de Saint-Exupéry. To achieve and maintain excellence, a Marketing organization has to make measurement a priority. Any organization whose “heart” […]

How to join the ranks of the top 20% of BIC Marketing orgs

Are You Among the 20% that can Measure Marketing’s Value?

Join the eilite 20% of Marketing orgs that earn high marks from the C-Suite for their ability to prove their value. Make sure your Marketing activities are bounded by rational achievable metrics. Vague metrics are the seeds of failure.

BIC Marketing Orgs serve as Value Centers

Make the Shift from Cost-Center to Value-Center

A value-center demonstrates value for the money it receives. To transition to a value-center, link Marketing metrics to outcomes and value creation.

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