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All marketers today needs to be Marketing scientists

Why as a Marketer You Need to Act like a Scientist

Marketing science discovers laws and postulates theories that can explain customer behavior and build scientific knowledge.

Don’t Fall into the Trap: Count Customers, Not Revenue

Focusing on revenue is an internal point of view and the job of Marketing is to help the company be customer-centric and to focus on how to engage customers.

Be smart about your content - apply intelligence

The Intelligence Part of the Content Marketing Equation

It’s more important than ever to make intelligence content marketing decisions given its percentage of the Marketing budget and role in demand gen.

Measures That Provide Insight into Customer Value

To create a customer value metric you need to know what your customers consider to be of value. This post offers guidance to create a customer value metric.

Marketing Leadership Councils are an important component for achieving Marketing excellence

Accelerate Your Marketing Excellence Initiative with a Marketing Leadership Council

Organizing for growth requires Marketing excellence. Create and employ a Marketing Leadership Council (MLC) to steer and sustain Marketing excellence.

Benchmark your Marketing to achieve excellence.

Benchmarking the Marketing Function: What’s in it for YOU.

Long-term readers and followers of VisionEdge Marketing know that Laura’s husband is in construction. He completed an extensive apprenticeship early in his career, and as a contractor, he is required […]

data is an essential ingredient for wisdom

Customer Data: From Waste to Wisdom and Wealth

Marketers need as much accurate data as possible to perform analytics that provide insight into what content and channels resonate with which customers. Start with these 3 steps.

Marketing Performance Management Best Practices For Every Marketing Organization

Best practices to help you improve your ability to improve performance management, quantify Marketing results and prove Marketing’s value.

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