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How to join the ranks of the top 20% of BIC Marketing orgs

Are You Among the 20% that can Measure Marketing’s Value?

Join the eilite 20% of Marketing orgs that earn high marks from the C-Suite for their ability to prove their value. Make sure your Marketing activities are bounded by rational achievable metrics. Vague metrics are the seeds of failure.

BIC Marketing Orgs serve as Value Centers

Make the Shift from Cost-Center to Value-Center

A value-center demonstrates value for the money it receives. To transition to a value-center, link Marketing metrics to outcomes and value creation.

All marketers today needs to be Marketing scientists

Why as a Marketer You Need to Act like a Scientist

Marketing science discovers laws and postulates theories that can explain customer behavior and build scientific knowledge.

Don’t Fall into the Trap: Count Customers, Not Revenue

Focusing on revenue is an internal point of view and the job of Marketing is to help the company be customer-centric and to focus on how to engage customers.

Be smart about your content - apply intelligence

The Intelligence Part of the Content Marketing Equation

It’s more important than ever to make intelligence content marketing decisions given its percentage of the Marketing budget and role in demand gen.

Measures That Provide Insight into Customer Value

To create a customer value metric you need to know what your customers consider to be of value. This post offers guidance to create a customer value metric.

Marketing Leadership Councils are an important component for achieving Marketing excellence

Accelerate Your Marketing Excellence Initiative with a Marketing Leadership Council

Organizing for growth requires Marketing excellence. Create and employ a Marketing Leadership Council (MLC) to steer and sustain Marketing excellence.

Benchmark your Marketing to achieve excellence.

Benchmarking the Marketing Function: What’s in it for YOU.

Long-term readers and followers of VisionEdge Marketing know that Laura’s husband is in construction. He completed an extensive apprenticeship early in his career, and as a contractor, he is required […]

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