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Marketing Performance Management Wiki

Lynn Hunsaker, President of ClearAction, and our President, Laura Patterson, were asked to update the marketing performance management wiki. Below is what was submitted to the free encyclopedia.

Customer engagement is your path to increasing equity.

Build Equity With Customer Engagement and Loyalty

Employ six steps to create a model to improve your customer engagement and loyalty, ultimately brand and customer equity.

The Strong Keep Getting Stronger

The Strong Keep Getting Stronger Best-in-Class Marketers Continue to Improve Their Impact on the Business by Jerry Rackley, Demand Metric and Laura Patterson, VisionEdge Marketing Today’s marketers certainly feel the […]

Market Expansion: How to Identify, Assess and Choose Adjacencies Wisely

One way to grow is with a market expansion strategy. Use this 3-step approach to identify the most ideal adjacent market opportunities.

Marketing Metrics and Financial Measures

It Does Matter! Align Your Marketing Metrics with Financial Goals

The key to gaining collaboration from Finance is to have Marketing metrics aligned with the CFO’s terminology and metrics.

It Doesn’t Have to Cost a Fortune: Three Tips for Cost Effective Research

Effective research to help your organization make better market, customer and product decisions to prove and improve the value of Marketing.

Create solid internal alliances to improve and prove the value of Marketing

How and Why Best-in-Class Marketers Forge Explicit Partnerships with Sales, IT, and Finance

BIC marketers forge stellar partnerships with key internal teams, especially IT, Finance and Sales. Create solid partnerships with these 5 best practices.

How to Make Your Marketing Data More Relevant and Valuable to the C-Suite

Does your C-Suite rely on marketing data to make strategic decisions? 3 steps to make your data more relevant to the C-Suite.

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