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Create Personas To Support Your Marketing Strategy

How to Create Personas that Solve Strategic Business Problems

Data derived from interviews is ideal for creating customer personas.Take these three steps to start crafting your customers’ personas.

Five Steps for Serving as an Effective Agent of Change

As you use data, analytics, and modeling to tackle problems, you have the opportunity to affect organizational change, in essence to be an agent of change.

Marketing Performance Management Wiki

Lynn Hunsaker, President of ClearAction, and our President, Laura Patterson, were asked to update the marketing performance management wiki. Below is what was submitted to the free encyclopedia.

Customer engagement is your path to increasing equity.

Build Equity With Customer Engagement and Loyalty

Employ six steps to create a model to improve your customer engagement and loyalty, ultimately brand and customer equity.

The Strong Keep Getting Stronger

The Strong Keep Getting Stronger Best-in-Class Marketers Continue to Improve Their Impact on the Business by Jerry Rackley, Demand Metric and Laura Patterson, VisionEdge Marketing Today’s marketers certainly feel the […]

Market Expansion: How to Identify, Assess and Choose Adjacencies Wisely

One way to grow is with a market expansion strategy. Use this 3-step approach to identify the most ideal adjacent market opportunities.

Marketing Metrics and Financial Measures

It Does Matter! Align Your Marketing Metrics with Financial Goals

The key to gaining collaboration from Finance is to have Marketing metrics aligned with the CFO’s terminology and metrics.

It Doesn’t Have to Cost a Fortune: Three Tips for Cost Effective Research

Effective research to help your organization make better market, customer and product decisions to prove and improve the value of Marketing.

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