Performance Balances Requires the Right Focus on Short-term and Long-term
Achieving appropriate performance balance between the short-term and long-term isn’t an easy task. Balance entails juggling these 5 elements.
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How to Overcome Objections in Your Pursuit of Performance Management
Use these tips to avoid succumbing to the most frequent excuses for not moving your Marketing performance management initiatives forward.
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Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
This is the ultimate challenge for data scientists – to use the data to create stories that can be used to support business decisions.
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How to Achieve the Right Blend of Art and Science for Marketing
Marketing organizations need to be able to successfully blend the art and science of Marketing to make consistent, sound and rational recommendations.
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Factors to Consider When Creating a Market Research and Intelligence Function
One of Marketing’s primary jobs is providing the company with a window into the customer and market. This takes market research and intelligence .
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Is Your Customer Experience Your Competitive Differentiation?
True differentiation is both sustainable and difficult to replicate. Use these 8 tips to make your customer experience a sustainable competitive advantage.
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Using Value And Fit For Your Customer Segmentation Model
Develop a data-driving customer segmentation model that helps you identify which customers and segments best to pursue. Here’s one based on value and fit.
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Factors to Consider When Developing a Pricing Model
This article address questions such as What is the ideal pricing strategy? and What Factors are needed to create a pricing model?
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