marketing and sales alignment, best practices

A Customer-Centric Process Aligns Sales and Marketing to Accelerate Revenue

Apply this 6 step Customer-Centric opportunity-management approach to make customers the fuel for Marketing and Sales alignment.

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marketing accountability, piles of papers

What it Takes to Tackle Marketing Accountability

Marketing Accountability is more than a pile of paperwork that sits on the corner of your desk. Here are six affordable steps any Marketing org. can take.

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service, satisfaction, loyalty, metrics, marketing, customer experience

Service is Your Path to Customer Satisfaction and Loyalty

Part of Marketing’s job is to ensure that customer service positively impacts satisfaction and loyalty. What do you need to do and what should you measure?

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Make Your Marketing Metrics Relevant to the C-Suite

8 Powerful Internal Metrics for Measuring Marketing

What metrics should Marketing use to measure its internal workings? Here are 8 metrics to consider for measuring how well Marketing is running.

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CMO, Chief Marketing Officer, C-Suite, Leadership, Change Management

The New CMO Imperative and How to Get There

The role of the CMO continues to evolve. The CMO has moved from focusing primarily on sales enablement to a more strategic role. CMOs need to do more than survive, they need to thrive. Are you building these 4 capabilities?

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Performance Management data onboarding

How Data-Onboarding Provides a Holistic View of Your Customer

Incorporate offline data into the online world to provide a holistic view of your customer. Be delibrate and thoughtful about gathering your offline data.

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Create Personas To Support Your Marketing Strategy

How to Create Personas that Solve Strategic Business Problems

Data derived from interviews is ideal for creating customer personas.Take these three steps to start crafting your customers’ personas.

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Serve as Change Agent

Five Steps for Serving as an Effective Agent of Change

As you use data, analytics, and modeling to tackle problems, you have the opportunity to affect organizational change, in essence to be an agent of change.

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