How and Why Best-in-Class Marketers Forge Explicit Partnerships with Sales, IT, and Finance
BIC marketers forge stellar partnerships with key internal teams, especially IT, Finance and Sales. Create solid partnerships with these 5 best practices.
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How to Make Your Marketing Data More Relevant and Valuable to the C-Suite
Does your C-Suite rely on marketing data to make strategic decisions? 3 steps to make your data more relevant to the C-Suite.
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Are You Among the Ranks of the Value Creators?
Despite advances in data, analytics, and technology, only 20% of marketers earn the title of value creator. Here’s how you can join the ranks.
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A Five-Step, Marketing-Led, Process for Identifying Organic Growth Opportunities
Organic growth is the main driver of a firm’s market value. These 5 steps help the organization identify and select the best options for organic growth.
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How to Improve Customer Engagement: First Measure It With These 11 Questions
Customer behavior provides insight as to the degree of engagement, but eventually we need to have a consistent customer engagement metric if we want to be able to impact the behaviors. Ask these 11 questions to improve customer engagement.
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Six Non-Financial Metrics Every Marketer Should Measure
Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial Marketing metrics.
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Five Steps to Help Marketing Gain Credibility With Your CFO
In today’s world, financial rigor and strategic insight are becoming tightly linked. Increasingly, CFO’s are playing a primary role implementing strategies.
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Gain Greater Credibility with Your CFO by Speaking Business
Less than 10% of CFOs believe Marketing has a significant impact on the business. To secure the budget, Marketing needs to speak language of business.
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