Do Not Pass Go…Without Alignment.
Best-in-class marketers excel at using their Marketing plan as an alignment tool. Start with these 3 questions to ensure your plan passes go.
Read more
Map the Customer Buying Journey and Lifecycle to Improve Your Win Rate
Map the buying journey and customer lifecycle to gain valuable insights needed to improve your win rate. Start with these 5 steps.
Read more
Sync Your Content with the Customer Buying Process: 6 C’s of Engagement
Producing content without taking the customer buying process into consideration may be for naught. Here’s how to synch content and the customer journey.
Read more
3 Elements of Successful Change Management
In a world where the rate of change is speeding up, the best defense is a good offense. So, master change management by planning for these three key elements: vision, method, and will.
Read more
How Marketers Can Use Data to Facilitate Connections
There is a role for data in establishing and maintaining personal connections. Check out these 2 tips for using data to make connections count.
Read more
Customer Experience is the Ultimate Expression of Your Brand
There is an emotional side to brand loyalty that we need to understand and measure how it impacts customer, loyalty, experience and engagement.
Read more
Weaving Contextual Data into Your Marketing Models
Contextual data adds another dimension to your scoring models by weaving in predisposition information that reflects content, timing and frequency.
Read more
Seven Proven Practices for Customer Experience Journey Mapping
Customer experience is part of the value creation equation. Apply these seven best practices for customer experience mapping.
Read moreSorry, no posts matched your criteria.
Recent Posts
- Focus on Solving Customer Pain Points to Future-Proof Your Company | What’s Your Edge?
- Customer-Centricity in M&A: The Accelerant for Post-Deal Value
- How Strategic Clarity Drives Growth, Profitability, and Customer Value
- Breaking Through Stagnant Growth with a Customer-Centric, Process-Driven Approach | WYE?
- Why Lack of Accountability is Stalling Your Organization’s Growth
