Are You Among the Ranks of the Value Creators?
Despite advances in data, analytics, and technology, only 20% of marketers earn the title of value creator. Here’s how you can join the ranks.
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A Five-Step, Marketing-Led, Process for Identifying Organic Growth Opportunities
Organic growth is the main driver of a firm’s market value. These 5 steps help the organization identify and select the best options for organic growth.
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How to Improve Customer Engagement: First Measure It With These 11 Questions
Customer behavior provides insight as to the degree of engagement, but eventually we need to have a consistent customer engagement metric if we want to be able to impact the behaviors. Ask these 11 questions to improve customer engagement.
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Six Non-Financial Metrics Every Marketer Should Measure
Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial Marketing metrics.
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Five Steps to Help Marketing Gain Credibility With Your CFO
In today’s world, financial rigor and strategic insight are becoming tightly linked. Increasingly, CFO’s are playing a primary role implementing strategies.
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Gain Greater Credibility with Your CFO by Speaking Business
Less than 10% of CFOs believe Marketing has a significant impact on the business. To secure the budget, Marketing needs to speak language of business.
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A Look Into Measuring Word of Mouth (Part 2)
It’s not easy to measure WOM, but because WOM can have a very positive impact it’s important to do so.. Measuring a WOM “episode” involves these components.
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A Look into Measuring Word of Mouth (Part 1)
Whether by referrals or positive product reviews, companies depend on Word of Mouth to help drive new opportunities. 4 best practices for measuring WOM.
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