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Your Road Map to Marketing Performance Excellence: CADM

Are you merely a run of the mill marketer? Don’t settle for that! The 2011 Marketing Performance Measurement and Management Benchmark study provides you with a Road Map to Marketing […]

Know the answers to these 10 questions to sharpen Marketing's alignment

Achieve Alignment: 10 Key Questions Marketing Should Be Prepared to Answer

Research suggests Marketing orgs need to improve alignment to the business. Use these 10 questions to make sure your Marketing and business are aligned.

Analytics and Marketing Operations: A One-Two Punch for Growth

Today’s value-oriented, less loyal customers create even greater challenges in a dynamic, choice-oriented business environment. With customer expectations increasing, the competitive landscape growing, and the proliferation of new technologies and […]

How to Model and Optimize Your Marketing Mix

Fifty years ago, optimizing the media mix was relatively easy. The media options for most companies were typically limited to national and local magazines and newspapers, national television networks, and […]

Establish a pricing model to support your pricing strategy across the product lifecycle.

Get Your Price Right Across the Product Life Cycle

Today new products are introduced more frequently and product life cycle may merely be months. Use these guidelines to get the price right at each stage.

customer-centric data purchase models analytics

Create a Propensity to Purchase Model to Accelerate Growth

Creating a propensity model to understand the likelihood a customer will be predisposed to purchasing takes data. Here’s what you’ll need.

alignment, metrics, measuring, performance management, marketing,

From Managing Marketing Metrics To Managing Marketing Performance

Improve Marketing’s performance management and standing with the C-Suite. Focus on Marketing metrics that tie Marketing to the business.

product strategy, research, product design, innovation, customer insights, ideation

Use Customer and Market Research to Inform Product Strategy

Product strategy is among one of the most important competencies of a company. Use these 3 steps to shape your product strategy research.

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