Analytics and Marketing Operations: A One-Two Punch for Growth
Today’s value-oriented, less loyal customers create even greater challenges in a dynamic, choice-oriented business environment. With customer expectations increasing, the competitive landscape growing, and the proliferation of new technologies and […]
Read moreHow to Model and Optimize Your Marketing Mix
Fifty years ago, optimizing the media mix was relatively easy. The media options for most companies were typically limited to national and local magazines and newspapers, national television networks, and […]
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Get Your Price Right Across the Product Life Cycle
Today new products are introduced more frequently and product life cycle may merely be months. Use these guidelines to get the price right at each stage.
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Create a Propensity to Purchase Model to Accelerate Growth
Creating a propensity model to understand the likelihood a customer will be predisposed to purchasing takes data. Here’s what you’ll need.
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From Managing Marketing Metrics To Managing Marketing Performance
Improve Marketing’s performance management and standing with the C-Suite. Focus on Marketing metrics that tie Marketing to the business.
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Use Customer and Market Research to Inform Product Strategy
Product strategy is among one of the most important competencies of a company. Use these 3 steps to shape your product strategy research.
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Improve Marketing Strategy By Thinking “Outside-In”
Open up the Marketing strategy section of your marketing plan. Now, ask yourself this question..why you need leverage an outside-in approach.
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Optimizing Customer Analytics for Data-Driven Decisions
Customer analytics enables an organization to be proactive. 3 initial steps are critical to making your customer analytics efforts successful.
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