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Establish criteria to prioritize your analytics projects.

Analytics Turn Insights Into Action For Driving Growth

Many marketers remain challenged by analytics, it is a skill that must be acquired to achieve growth. Learn how Marketing Ops helps scale your analytics.

Convert passive customers into customer advocates.

Three Steps for Moving Passives to Customer Advocates

Here are three steps any company should take if they want to move passive customers into active advocates.

marketing budget, money, roi, performance management, performance measurement, investments

Performance Management Investments to Incorporate Into Your Marketing Budget

Performance management often gets short changed.These three critical performance management investments should be addressed in every Marketing budget.

Investigate Customer Wants with Ethnography Research

Ethnography provides an approach companies can use to investigate latent customer needs. Here’s when and how to employ this technique.

Tips for compensation research participants.

How and When to Use Customer Research Incentives

Deciding whether to incent customer research participants? Learn the ins and outs, upsides and downsides for compensating research participants.

A Systematic Approach to Analyzing Unstructured Data

Unstructured data provides valuable insights into your customer and market. The key is to have a systematic approach for analyzing it.

Your Road Map to Marketing Performance Excellence: CADM

Are you merely a run of the mill marketer? Don’t settle for that! The 2011 Marketing Performance Measurement and Management Benchmark study provides you with a Road Map to Marketing […]

Know the answers to these 10 questions to sharpen Marketing's alignment

Achieve Alignment: 10 Key Questions Marketing Should Be Prepared to Answer

Research suggests Marketing orgs need to improve alignment to the business. Use these 10 questions to make sure your Marketing and business are aligned.

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