Improve Marketing Strategy By Thinking “Outside-In”
Open up the Marketing strategy section of your marketing plan. Now, ask yourself this question..why you need leverage an outside-in approach.
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Optimizing Customer Analytics for Data-Driven Decisions
Customer analytics enables an organization to be proactive. 3 initial steps are critical to making your customer analytics efforts successful.
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A Customer-Centric Approach to Product Strategy
Product strategy is among one of the most important competencies of a company. Take these three steps to shape your product strategy.
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Five Metrics for Measuring Lead Qualification Team Effectiveness
How can you measure the effectiveness of your lead qualification team? This article proposes five key effectiveness related measures.
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How to Establish Key Performance Indicators for Measuring Marketing
Select Key Performance Indicators (KPIs) that will help you understand how Marketing will influence or effect change in the business outcomes.
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Five Best Practices of Using Social Media for Public Relations
Social media has changed the way public relations is practiced. Employ these 5 best practices to integrate social media into your PR.
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Measuring the Impact of Social Media on the Bottom Line
Many companies want to measure social media success based on something relevant to the business. Here’s how to connect social media to the bottom line.
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Voice of Customer Research – Ask the 7 Best Questions
Good Voice of Customer research transforms an organization into a truly customer-centric operation. Design your VOC research to address these 7 questions.
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