How to Use Laddering Research to Uncover the “WHY” Behind Customer Buying Decisions
Use a laddering research methodology to uncover the core values underlying a customer’s purchasing decision. Gain insight in to question WHY.
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Use More Ranking Response Options In Your Next Research Instrument
Learn why and how to use a rank order scale for customer and market research instruments. Explore the benefits of ranking over rating scales.
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Set Up an Online Focus Group Like a Pro
Many companies are exploring online focus groups as a way to obtain qualitative data. Here’s how to set up one like a pro.
Read moreThe Connection Between Behavioral Targeting and Personas
With marketing and customer acquisition costs increasing, more and more companies are exploring behavioral targeting. The promise of behavioral targeting is to KNOW which customers are interested in your products and […]
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Maintain Your Brand’s Value or Face a Price War
When buyers don’t understand the value of a brand, then price plays a larger role in the decision making process. Three musts to maintain your brand’s value.
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Design Your Customer Engagement Strategy to Improve Customer Experience & Increase Customer Value
It is important to have a well thought out customer experience and engagement strategy that delivers on these 4 elements.
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The Makings of a Sales Ready Lead
B2B marketers can improve alignment and conversion with Sales by forwarding only those leads that are sales ready. Use these 7 guidelines.
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Build Your Data Quality Strategy in 10 Steps
Data quality impacts the effectiveness of any decision. As a result, companies are starting to see merit in having strong data quality strategy.
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