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The Solid Base on Which to Build Your Brand Strategy

Answer seven questions when developing your brand strategy. Be sure to incorporate these three elements into your brand strategy.

How to Measure Your Customer Relationship Strength

Customer-centric companies need a metric that measures customer relationship strength. Here’s one way to create such a metric.

Improve your strategic planning with these 7 steps.

Achieve More Satisfaction from Your Strategic Planning Process

Does your strategic planning efforts seem more like an exercise? Use these seven steps to “get more” satisfaction from your strategic planning process.

budget, market, customer, competitive, research, insights

Conduct Market Research on a Shoe-string Budget

We understand, there is a limited amount of money in the budget. There are, however, cost effective ways to conduct customer and market research.

How to Allocate Your Budget Across Sales and Marketing

Of course you want revenue NOW! But how do you decide how much of your limited budget to invest in Sales and Marketing. Start with these 18 questions.

Make the results of your research actionable.

Create Confidence In Your Survey’s Projectability and Make Your Results Actionable

Survey projectability addresses whether your study results mean anything beyond the people who participated in the research.

Competitive differentiation is an integral part of your messaging.

Outdistance the Pack with Competitive Differentiation

Differentiation informs your prospects the difference between your company and its closest competitors. These four steps will help you begin to develop your differentiation strategy and achieve a competitive advantage.

Plan for Customer Experience Before Your Product Goes to Market With Usability Testing

Purpose of Usability Testing We’ve all had the experience of trying to use a new product, whether it’s via the Internet or out of the box. Our first experience makes […]

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