Your Multi-Channel Strategy Makes or Breaks Your Cost-to-Serve Metric
Cost-to-serve is an essential operational metric. The key is to control your multi-channel interactions so you can proactively manage your cost-to-serve.
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How to Navigate a Sea of Marketing Metrics | Focus on Value & Yield
What was once a challenge to secure Marketing metrics data has become a challenge to manage and use data to establish acceptable performance parameters.
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How You Define Your Marketing Determines How Your Run It
How you define Marketing determines how you run it. Use these 7 questions to ascertain whether your Marketing org is on track to create value and growth.
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It’s Not Nice to Overlook Influencers in Your Marketing
Influencer marketing is important to your strategy and business development efforts. Start with these 3 steps to include influencers the journey map.
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Set Aside Budget For Your Market Research
Market research provides valuable insights into your existing and prospective customers. How much money should you put into your budget for research?
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4 Characteristics of Any Good Target Market
If you’re marketing to everyone, you are marketing to no one. A target market enables your efforts to more focused. Make sure your target market meets these four characteristics.
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Your Product Variety May Have a Downside
It’s normal to succumb to competitive pressure to expand your product lines. There are a number of reasons to avoid too much product variety.
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Five Ways Marketing Can Make a Difference During Business Cycle Transitions
Regular business cycles can sometimes present a lull in the action for Marketing. Here are 5 ways Marketing can be make a difference during transitions.
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