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How to Set Metrics For Your Corporate Reputation Initiatives

Selecting the right metrics for your reputation initiatives requires directly connecting reputation objectives to business outcomes. Here’s why it matters.

Choice modelling helps you predict customer preferences

Predict Customer Choices – How Cool is That?!

Choice modeling is a newer analytical technique that falls into the preference structure modelling category. Preference structure modelling techniques provide a powerful way to understand what it is about a […]

Create a segmentation model to support targeting

Market Segmentation: Your Smart Tool to Deliver Growth

One way to address your growth challenge is through market segmentation. Here’s how to take a data approach to be smarter about your segmentation.

Build bridge between Marketing and IT for successful Martech

How to Gain IT’s Support For Your Marketing Technology

Marketing technology requires Marketing to have a solid relationship with IT. Build a bridge with these 3 relatively easy actions.

Keep Price From Stalling Out Your Conversation

When your conversations with customers stall out over price, explore these three methods for overcoming price objections.

Characteristics of the Most Effective Loyalty Programs and Why

Do you offer or are you considering a customer loyalty program? These five attributes seem to be in common among successful loyalty programs.

The Power of a Value Based Approach to Pricing

One approach to pricing that is emerging is value-based pricing. Two things you should consider before you use this approach.

Integrate Public Relations Into Your Marketing

One of the most important tasks of Marketing involves strategic positioning resulting in your top 3-5 key messages. Public Relations Is All About Positioning Effective Public Relations (PR) can help […]

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