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Competitive differentiation is an integral part of your messaging.

Outdistance the Pack with Competitive Differentiation

Differentiation informs your prospects the difference between your company and its closest competitors. These four steps will help you begin to develop your differentiation strategy and achieve a competitive advantage.

Plan for Customer Experience Before Your Product Goes to Market With Usability Testing

Purpose of Usability Testing We’ve all had the experience of trying to use a new product, whether it’s via the Internet or out of the box. Our first experience makes […]

Take a logical approach to your growth strategy.

There is a Logical Sequence to Growing Your Company

There is a logical sequence for driving company growth. Invest in and employ these nine steps to drive growth for your company.

Two Approaches to Pruning the Brand Portfolio

While a healthy step, pruning a brand portfolio is a key management decision. While the profit payoff comes early, it can take 3-5 years to recoup revenue.

Relationship Marketing Depends on Creating Customer Value

Creating Customer Value Depends on a Relationship Strategy

Developing solid customer relationships is an essential aspect of a customer-centric strategy. To be effective in its purpose, a customer relationship strategy and program must create and build customer value. Employ these best practices when creating your relationship strategy.

Align marketing with the business strategy.

Align Marketing to One of These Strategies

When Marketing and business strategy are aligned the probability of your business success increases. Choose one of these 4 strategies.

Creating a Target Penetration Metric for New Products/Offers

Many companies measure demand generation but have fewer metrics for new product planning and strategy. Create a new product target penetration metric.

How to Measure Your Brand’s Momentum

Brand momentum is crucial in any industry where products change rapidly and technology can be used to differentiate one company from its competitors.

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