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Create a segmentation model to support targeting

Market Segmentation: Your Smart Tool to Deliver Growth

One way to address your growth challenge is through market segmentation. Here’s how to take a data approach to be smarter about your segmentation.

Build bridge between Marketing and IT for successful Martech

How to Gain IT’s Support For Your Marketing Technology

Marketing technology requires Marketing to have a solid relationship with IT. Build a bridge with these 3 relatively easy actions.

Keep Price From Stalling Out Your Conversation

When your conversations with customers stall out over price, explore these three methods for overcoming price objections.

Characteristics of the Most Effective Loyalty Programs and Why

Do you offer or are you considering a customer loyalty program? These five attributes seem to be in common among successful loyalty programs.

The Power of a Value Based Approach to Pricing

One approach to pricing that is emerging is value-based pricing. Two things you should consider before you use this approach.

Integrate Public Relations Into Your Marketing

One of the most important tasks of Marketing involves strategic positioning resulting in your top 3-5 key messages. Public Relations Is All About Positioning Effective Public Relations (PR) can help […]

The Solid Base on Which to Build Your Brand Strategy

Answer seven questions when developing your brand strategy. Be sure to incorporate these three elements into your brand strategy.

How to Measure Your Customer Relationship Strength

Customer-centric companies need a metric that measures customer relationship strength. Here’s one way to create such a metric.

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