How to Create a Marketing Accountability Culture
Achieving Marketing accountability takes more than metrics, it takes culture and infrastructure. Here are six systems that help enable a culture of accountability.
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A Six Step Process for Embarking on Your Measurement Journey
Many companies are embarking on a Marketing performance measurement journey. Incorporate these 6 phases to move your Marketing measurement journey forward.
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How to Create Loyalty Profiles to Retain Customers
Loyalty profiles help target spending more effectively and assess the degree of satisfaction among your customers. Here’s one approach.
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How to Optimize Your Lead Conversion
Finding your lead conversion rates don’t meet expectations? Employ five ideas to optimize the capture, management and conversion of your new leads.
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Size Doesn’t Matter When it Comes to Brand Strategy
Regardless of size, you need a brand strategy. Your brand strategy affects repeat sales and your ability to gain market share without major discounting or being able to set premium prices.
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When Should You Change Your Corporate Identity
If you are considering revisiting your company name and identity, you should know there are four basic elements to corporate identity.
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Your Multi-Channel Strategy Makes or Breaks Your Cost-to-Serve Metric
Cost-to-serve is an essential operational metric. The key is to control your multi-channel interactions so you can proactively manage your cost-to-serve.
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How to Navigate a Sea of Marketing Metrics | Focus on Value & Yield
What was once a challenge to secure Marketing metrics data has become a challenge to manage and use data to establish acceptable performance parameters.
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