VisionEdge Marketing's #SmartBusiness Blog VisionEdge Marketing

accountability marketing accountability marketing accountability Marketing effectiveness Marketing effectiveness marketing management marketing management marketing measurement marketing measurement Measuring Marketing Measuring Marketing Metrics Metrics performance measurement performance measurement

5 Steps for Creating a Marketing Performance Management Framework

To successfully meet the challenge to prove Marketing’s value, Marketing needs a performance managaement framework. Start creating yours with these 5 steps.

Design an effective research instrument.

How to Design Effective Survey Instruments

Creating an effective survey instrument is more difficult than most people realize. Leverage these 5 best practices to create your instrument.

Improve Your Marketing Success With Testing

Testing can help hone your efforts so they can be effective. We recommend you focus on these four elements when it comes to your testing.

How to Achieve More Effective Channel Partner Relationships

Your channel strategy should forge financially attractive aligned partnerships. Effective channel management involves four these four steps.

The 10 Essentials Marketing Capabilities for Anytime Anywhere

Regardless of the size of your company, your industry, your geography, there are ten essential aspects of Marketing every company should resolve to address. Finding, keeping, growing the value of […]

Do You Know Who Are Your Most Growable Customers?

Growable customers represent the future of your business. Learn how to identify your most growable and someday most valuable customers.

The Value of Tapping Outsourced Marketing Expertise

Leveraging external Marketing experts can reduce cost and improve performance. These 5 questions help assess whether outsourcing is a good option.

Gather and Use Competitive Intelligence Intelligently

If you’re doing competitive analysis for the sole purpose of gaining a competitive advantage, you may be missing the boat. Our primary responsibility is to meet the needs and wants […]

Sorry, no posts matched your criteria.

“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.