Below you will find the complete listing of events VisionEdge Marketing will support in the upcoming months, as well as those we have supported over the last few years. VEM always welcomes the opportunity to share our expertise in the areas of Marketing Data, Analytics, Measurement, Processes, and Performance Management. If you or someone you know is interested in having a VEM speaker, please feel free to Contact Us. 

2014–

April 2014

March 2014 

February 2014

January 2014

2013–

December 2013

November 2013

October 2013

          August 2013

2013 PBP Webinar 
“Using Data to Increase the Customer Experience”
August 15th

          July 2013

          June 2013

May 2013

ITSMA Marketing Leadership Forum
“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”
May 29 and 30 in Napa, CA

April 2013

Cipher Marketing Forum
“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”
April 25th in Berlin, CT

February 2013

Online MarketingSummit 
“Aligning Marketing with Business Outcomes:Is Your Dashboard Good, Bad, or Ugly”
February 11-13, 2013 in San Diego, CA

SMPS Pacific Regional Conference
“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
February 20-22, 2013 in Portland, OR

2012–

December 2012

ANA B2B Marketing Conference
December 6, 2012 in Austin, TX
“Business-to-Business Marketing Best Practices”

November 2012

InnoTech Conference Austin
November 8, 2012 in Austin, TX
“Mastering the Six Priciples of Marketing Accountability”

ITSMA Webinar
November 8, 2012
“How to Prove and Improve the Value of Marketing”

October 2012

Online Marketing Summit
October 22-25, 2012 in Santa Clara, CA
“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”

2012 IFCA Annual Conference
October 14-17, 2012 in Scottsdale, AZ
“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”

ITSMA Just Add Data: The Path to Better Marketing Results
October 4, 2012 in Basking Ridge, NJ

ITSMA Just Add Data: The Path to Better Marketing Results
October 3, 2012 in Falls Church, VA

DemandCon Boston
October 1-2, 2012 in Boston, MA
“Personas-Marketing Tools to Accelerate Sales”

September 2012

ITSMA Just Add Data: The Path to Better Marketing Results
September 20, 2012 in Santa Clara, CA

BrightTALK Customer Insight Summit
September 13, 2012 12 pm CDT
“How Best-in-Class Marketers are Improving Revenue Performance”

Eloqua Road to Revenue
September 5, 2012 in Dallas, TX
“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”

August 2012

7th Annual Bridge to Integrated Marketing & Fundraising Conference
“The Five A’s: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement”
August 7-9 2012 in Washington, D.C. 

April 2012

ASM Marketing Dashboards Audio Conference
“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”
April 12, 2012

LIMRA Life Insurance Conference: How to Measure Marketing
“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”
April 23-25, 2012 in Orlando, FL

March 2012

ISBM Members Meeting: Building B-to-B Marketing Connections to the “C-Suite”-Stronger, More Effective Dialoge with the CEO, CFO, CTO.
“Marketing Performance Best Practices of the Best in Class Marketers”
March 6-7, 2012 in Dallas, TX

IFCA Webinar on Ecosystems
“Using Ecosystem Maps to Accelerate Market Success”
March 20th 1p.m. CST

Febuary 2012

Aprimo Marketing Summit 2012
“Five Best Practices for Creating a Performance Driven Marketing Organization”
Febuary 28-March 1, 2012 in Las Vegas, NV
Online Marketing Summit
“Measuring Beyond the Lead to Drive Revenue”
Febuary 6-10, 2012 in San Diego, CA

January 2012

SMPS: Southern Regional Conference: Creating A Legacy
“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”
January 25-27, 2012 in San Antonio, TX

True Influence Webinar on Accelerating Demand Generation
“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.
January 12, 2012

2011–

November 2011

Marketo Comes to Austin 
Marketo’s Revenue Rockstar Tour
Use the day to be among other marketing virtuosos who know like you want to get marketing and sales in tune to accelerate revenue growth and leverage best practices to measure and optimize your revenue generation activities.
November 3, 2011 in Austin, TX

August 2011

Customer Analytics & Intelligence Conference
IPQC
“Backstage Pass! A Behind The Scenes Look At What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement Excellence” and “MROI Roadmap: Key Listening Techniques to Grow the Value of Your Customers”
August 22-24, 2011 in San Francisco, CA

CADM’S 56th Annual Meeting
Chicago Association of Direct Marketers
“Marketing Performance Measurement: The 5 As for Demonstrating Marketingís Value to the Organization”
August 10, 2011 in Chicago, IL

July 2011

Creating a Competitive Advantage with Customer Insights
Marketing & Sales Executives Society
“Voice of the Customer”
July 14, 2011 in Irvine, CA

June 2011

Measure Up
IIR USA
“Best Practices Marketing Operations Needs for Success”
June 6-8, 2011 in Boston, MA

May 2011

Demand Con
“The Power of Marketing Metrics: Demonstrating Marketingís Value to the Organization”
May 18, 2011, in San Fransico, CA

CADMEF IMC Academic RoundTable
How 2 B B2B in 2011
May 13,2011, in Chicago, IL

The CEO Entrepreneur Magazine Discussion Panel
Marketing Metrics
May 4, 2011

March 2011

Marketing Management Association
“Performance Management: Key to Successfully Managing Marketing in Global Economy”
March 23-25, 2011 in Chicago, IL

RISE
“The Ins and Outs of Developing a Customer-centric Measurable Marketing Plan”
March 7-11, 2011 in Austin, TX

AIMS
“The Power of Marketing Metrics: Proving Marketing’s Value to the Organization”
March 3, 2011, in Detroit, MI

Aprimo Marketing Summit
“Measuring Beyond the Lead”
February 28 – March 2, 2011 in Amelia Island, FL

February 2011

Digital Marketing World
MarketingProfs
February 11, 2011 in Austin, TX

January 2011

B2B Digital Marketing Summit
Customer Think
January 27, 2011 in 11am PST

International Academy of Management and Business
“Performance Management: Key to Successfully Managing Marketing in Global Economy”
January 17-19, 2011

2010–

December 2010

Integrated marketing Summit
“The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization”
December 2-3, 2010 in Dallas, TX

October 2010

eMarketing Summit at InnoTech
“The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization”
October 28, 2010 in Austin, TX

Integrated Marketing Summit
“The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization”
October 13, 2010 in Kansas City, MO

SME (Sales and Marketing Executives)
Customer-Centric Pipeline Engineering
October 7, 2010 in Baton Rouge, LA

September 2010

Corporate Financial Group (CFG)
“Using an Outcome-Based Approach to Maximize the Marketing Budget”
September 22, 2010

July 2010

Integrated Marketing Summit
“The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization”
July 20, 2010 in Denver

Marketing Executive Networking Group (MENG)
“Two A’s Take Marketing Effectiveness to a New Level”
July 21, 2010 at 7pm – 9pm in Orange County
Technology Councilís Marketing and Sales Executive Society
“Customer-Centric Pipeline Engineering”
July 22, 2010

June 2010

Marketing Association for Credit Unions
“Metrics for the 21st Century: Best Practices for Proving Marketingís Value”
Strategic Marketing Conference & AIME Awards Gala Dinner
May 31 – June 2, 2010
Victoria, British Columbia

March 2010

RISE Austin
“Creating a Measurable Customer-Centric Marketing Plan”
Friday, March 5, 2010 in Austin, TX

Unisfair Webinar
“Lead Generation Virtually – Making Marketing Measurable”
Thursday, March 4, 2010
TIME: 9:30amPT/ 10:30amMT/ 11:30amCT/ 12:30amET (90 mins)
Complimentary

February 2010

Aprimo Marketing Summit 2010
“The Value of a Marketing Dashboard”
February 15-17, 2010
San Antonio, Texas

2009 —

December 2009

Marketo/American Marketing Association Webinar
“Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night”
December 3, 2009
TIME: 11amPT/ 12pmMT/ 1pmCT/ 2pmET
complimentary

November 2009

Listrak Webinar
“Best Practices for Proving Marketing’s Value”
November 4, 2009

October 2009

eMetrics Marketing Optimization Summit
“Marketing Metrics Maturity Panel”
October 21, 2009 in Washington D.C.

Corporate Executive Board
“Measuring Marketing Performance”
October 21 in Washington D.C.

Marketing Metrics
“The Organizational Side of Marketing Effectiveness”
October 20 at Northwestern University

Integrated Marketing Summit
“Making Every Investment Count-The Measure of Marketing”
October 8, 2009 in Kansas City, MO

September 2009

MMA 14th Annual Fall Educators’ Conference
“Best-Practices for Creating a Performance Driven Marketing Organization”
September 23-25, 2009 in St. Louis, MO

Insurance and Financial Communicators Association
“Creating a Performance Driven Marketing Organization”
September 14, 2009 in St. Louis, MO

Insurance and Financial Communicators Association
“Planning for Marketing Effectiveness”
“Creating a Customer-Centric Measurable Marketing Plan”
September 14, 2009 in St. Louis, MO

June 2009

MarketingProfs Business-to-Business Forum 2009
“Making Every Investment Count: The Measure of Marketing”
June 8-9, 2009 in Boston, MA

May 2009

The University of Denver Marketing Roundtable
“Metrics Reloaded”
May 1, 2009 in Denver, CO
Phipps Mansion

Integrated Marketing Expo, Chicago Association of Direct Marketing
“Proving Marketing’s Value: Maximizing Marketing Performance”
Tuesday, May 5 in Chicao, IL

eMetrics Marketing Optimization Summit
“Four Processes to Optimize Marketing Effectiveness”
Wednesday, May 6, 2010 in San Jose, CA

March 2009

Air Movement and Control Association Sales and Marketing Conference
“Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century”
Monday, March 2, 4:45 pm in Orlando, FL 

RISE Session Event
“Creating a Customer-Centric Measurable Marketing Plan”
March 5, 10:00 am – 11:30pm in Austin, TX

February 2009

Cisco Partnery Velocity
“Making Every Investment Count – The Measure of Marketing”
Wednesday, February 11 in Miami, FL

Sales and Marketing Executives of Greater Baton Rouge
“Creating a Customer-Centric Measurable Marketing Plan”
Thursday, February 19 in Baton Rouge, LA

January 2009

BrightTalk online Marketing Automation Summit
“Conquering the Marketing and Sales Divide to Accelerate Revenue”
Tuesday, Jan. 13, 4 pm central

International Academy of Management and Business
“Performance Management – The Key to Successfully Managing Marketing in a Global Economy”
Thursday, January 29 in New Orleans, LA

2008 —

November 2008

The CMO Club Peer to Peer Summit-CMO Networking
“Measuring Marketing’s Value and ROI”
November 6-7, 2008 in San Francisco, CA

Marketing Profs Microsoft Webinar
“Creating a Customer-Centric, Measurable Marketing Plan”
November 13, 2008

October 2008

BizSummits Webinar
“Creating a Customer-Centric Marketing Plan”
October 30, 2008

ANS Marketing Metrics Lunch & Learn
“Proving Marketing’s Value”
October 23, 2008

eMetrics Marketing Optimization Summit

“Optimizing Marketing to Create a Performance-Driven Organization”
October 21-23, 2008 in Washington DC

MarketingProfs Webinar
“Creating a Customer-Centric Marketing Plan”
October 16, 2008

Cox Marketing Conference -Marketing on the Edge
“Proving Marketing’s Value”
October 14, 2008 in Atlanta, Georgia

September 2008

VEM/Emetrics Webinar “Tough Times Call for Tough Measures”
“Metrics and Analytics”
September 30, 2008

August 2008

ad:tech Mark-Ops Forum
“Marketing Operations”
August 6, 2008 in Chicago, IL
Navy Pier

July 2008

Council of Engineering and Scientific Society Executives (CESSE) 2008 Annual Meeting
“Measuring the Effectiveness of E-Marketing”
July 16 in Detroit, MI

June 2008

AMA Workshop Metrics Reloaded Workshop at DFW 
“Communicating Marketing Value in Your Organization”
June 27
DFW

MarketingProfs B2B Driving Sales Event: What’s New + What Works
“Proving Marketingís Value: Tangible Tools and Metrics for the 21st Century”
July 9-10 in Boston, MA

MarketingProfs Webinar
“Creating a Customer Focused Marketing Plan”
MarketingProfs Webinar
June 5

TMCA Annual Conference and Expo
“Creating a Customer-Focused Marketing Plan”
June 1-3 in Jacksonville, FL

May 2008

Alterian Webinar 
“Creating a Performance-Driven Marketing Organization”
May 22

Exec Ed – Bus. Essentials for Info. Sec. Pro.
“Creating a Culture of Accountability”
May 15 in Hanover, NH
Dartmouth Tuck School of Business

Henry Stewart New York 2008 Digital Asset Management & Marketing Operations Symposium
“Creating an Effective Marketing Dashboard”
May 12 in New York, NY

eMetrics Marketing Optimization Summit
“Marketing Optimization”
May 3-5 in San Francisco, CA

March 2008

Business Marketing Association
“Strategically Marketing Services”
March 20 in Indianapolis, IN

Innotech San Antonio, the Business and Technology Innovation Conference & Exposition
“eMarketing Metrics: Deciphering the Results”
March 6 in San Antonio, TX

February 2008

Red Herring CMO 2008 Summit
February 5 in San Diego, CA

2007 —

November 2007

DMA Conference
“Entering the New Frontier”
November 16 in St. LouisMOMOM Symposium
West Coast
November 12-13 in Los Angeles, CA

Marketing and Sales Alignment Webinar
November 7

September 2007

PromoLive!
September 17-19, 2007 in Chicago, IL
August 2007 B-to-B Conference: B-to-B Brand Drives B-to-B Demand “Is It Sales Versus Marketing, Or Sales and Marketing?”
August 9, 2007 in Chicago, IL

May 2007

LIMRA Marketing and Research Conference
May 31-June1, 2007

April 2007

2007 America’s Community Bankers Bank Sales & Marketing Conference & Marketplace 
April 22-25, 2007 in Lake Buena Vista, FL

February 2007

Red Herring CMO 2007 Metrics Panel
February 4, 2007 in Carlsbad, CA

January 2007

How Fast Can You Move Webinar
Smart Speed and Important Tasks for Fast Companies
January 25, 2007The Role of Culture in the Marketing Accountability 
Journry Ad Club Meeting
January 18, 2007 in Greensboro, NC

2006 —

October 2006

DAM and MOM Symposium
“Key Strategic Marketing Metrics”
October 9-10, 2006 in Los Angeles, CA

PROMO Live! Marketing Outside the Lines
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
October 10-12, 2006 in Chicago, IL
Prism Business Media

November 2006

Association of National Advertisers’ Metrics Training Program
November 15, 2006 in New York City

June 2006

Association of National Advertisers’ Regional Meeting 
“Building Brand Equity”
June 20, 2006 in Austin, TX

Association of National Advertisers’ Training Program 
“Metrics Training”
June 21, 2006 in Chicago, IL

May 2006

Association of National Advertisers’ Region Meeting 
“Marketing With Women”
May 24, 2006 in New York, NY

Ad Club of the Triad 
“Metrics and Marketing Performance Management”
May 18, 2006 in Greensboro, NC

April 2006

Business Marketing Association
“Blind Inspriation: 12 Ingredients for Ensuring Brilliant Ideas Become Good Products”
April 26, 2006 in San Jose, CA
Northern California Chapter

Communications Measures and Metrics Conference
“Cutting Through the Clutter: Translatting Data into Key Metrics”
Apil 5, 2006 in Scottsdale, AZ
American Strategic Management Institute

March 2006

University of Texas Professional Development Center
“Metrics’ and Marketing’s New Accountability”
March 23, 2006 in Austin, TX

American Marketing Association
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
March 9, 2006 in Lincoln, NE

18th Annual Conference of the Quality Management Division of American Socity for Quality 
“Customer Centricity: The Road to Success”
March 2-3, 2006 in Oranage County, CA
Hyatt Regency

February 2006

Exectuive in Residence – Truman State University
“Metrics and Marketing”
February 21, 2006 in Kirksville, MO

Association of National Advertisers
“Metrics Program”
February 14, 2006 in Philadelphia, PA

2005 —

October 2005

CMO Council SummitPanel Leader
October 27-28, 2005 in Monterey, CA

September 2005

Business Marketing Association Southern California Chapter
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
September 8, 2005 in Irvine, CA

May 2005

Business Marketing Association Success Seminar 
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction, plus Marketing as Anglers: the Business of Catching and Keeping Customers”
May 12, 2005 in Milwaukee, WI

March 2005

Business Marketing Association
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
March 17, 2005 in Kansas City, MO

2004 —

November 2004

InnoTech – Austin’s Business & Information Conference & Expo
“Market Validation for the High Tech Industry”
November 3, 2004
Austin Convention Center – Austin, TX

October 2004

When the CEO Wears all the Revenue Generation Hats
CEO’s Marketing Toolkit
October 19, 2004 in Austin, TX

Business Marketing Association 
“Market-Centric Product Decisions: Blind Inspiration – How to Prevent Brilliant Ideas From Becoming Bad Products”
October 14, 2004 in Indianapolis, IN

American Marketing Association 
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
October 12, 2004 in Indianapolis, IN

July 2004

Business Marketing Association 
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
July 1, 2004 in St. Louis, MO

June 2004

Austin Technology Council Product Management & Marketing Forum
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
June 24, 2004 in Austin, TX

2004 BMA International Conference – Reality Marketing 
“Market-Centric Product Decisions: Blind Inspiration – How to Prevent Brilliant Ideas from Becoming Bad Products”
June 16-18, 2004 in Broomfield, CO

May 2004

Society for Marketing Professional Services
“Creating an Effective Marketing Plan Workshop”
May 11, 2004 in Austin, TX

February 2004

Business Marketing Association
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
February 18, 2004 in Charlotte, NC

Interactive Web Seminar Event – Genesys Conferencing 
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
February 4, 2004

January 2004

Busines Marketing Association
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
January 28, 2004 in San Jose, CA

Texas Association of Insurance and Financial Advisors
“Strategically Marketing Services to Build Value and Beat the Competition”
January 13, 2004 in Austin, TX

2003 —

December 2003

American Marketing Association HiTech Breakfast Panel
“Making the Case for Investing in Marketing: COmpelling But SimpleTools to Justify Your Existence”
December 4, 2003 in Austin, Texas
Arboreteum Renaissance Hotel

October 2003

Business Marketing Association Indianapolis Chapter
Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction
October 16, 2003

BMA Indianapolis
Business Marketing Association Colorado Chapter
Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction
October 8, 2003

BMA Colorado 
Business Marketing Association Colorado Chapter
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
October 8, 2003 in Colorado

September 2003

Business Marketing Association Houston Chapter 
“Metrics Reloaded: Marketing’s Opportunity to Impact Strategic Direction”
Septermber 18, 2003 in – Houston, Texas
H.E.S.S. Club

Society for Marketing Professional Services Austin Chapter 
“Strategically Marketing Services to Build Value and Beat the Competition”
September 9, 2003 in Austin, Texas
Red Lion Inn

August 2003

Austin Technology Incubator 
“When the CEO Wears all the Revenue Generation Hats”
August 14, 2003

International Association of Business Communicators, Austin 
“Brands Matter: The Intangible Asset”
August 5, 2003 in Austin, Texas
Westwood Country Club

July 2003

International Association of Business Communicators, San Antonio 
“Strategically Marketing Services to Build Value and Beat the Competition”
July 22, 2003
The Palm Restaurant in San Antonio, Texas

Texas Center for Women’s Business 
“Turning Your Personal Brand Into a Life Asset”
July 15, 2003
Carmelo’s Restaurant in Austin, Texas

June 2003

Women’s Chamber of Commerce of Texas, Austin
“Turning Your Personal Brand into a Life Asset”
June 13, 2003
Westwood Country Club in Austin, Texas

National BMA Conference 
“Metrics Mania – Marketing’s Opportunity to Impact Strategic Direction”
June 5, 2003 in Chicago, IL
InterContinental Hotel

May 2003

WITI Houston Regional Chapter 
“Turning Your Personal Brand into a Life Asset”
May 14, 2003 in Houston, TX

February 2003

Austin Technology Incubator 
“From Opportunity to Prospect: Using Marketing to Create a Sales Advantage”
February 20, 2003 at Austin, Texas

Austin Legal Marketers
“Effective Marketing Strategies for Services Firms”
February 5, 2003 at Austin, Texas

Principle of Marketing Series 
“The Building Blocks of the Marketing Process”
Mondays, February 3-March 17, 2003 at The University of Texas at Austin

2002 —

November 2002

Technical Business Network
“Funding: What’s Going on in Silicon Valley & What it Means to Texas”
November 8, 2002
Austin Country Club at Austin, Texas

October 2002

Technical Business Network
“Breakout Session”
October 11, 2002
Austin Country Club at Austin, Texas

September 2002

Austin Technology Incubator
“5 Pitfalls of Product Launches”
September 25, 2002 at Austin, Texas

Workshop
“Bringing New Products to Market and Creating Demand”
September 26, 2002

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