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Understand and Improve Marketing Accountability with 5 Steps

Beyond the buzzword, what is Marketing accountability? At VisionEdge Marketing, we define Marketing accountability as: “the measuring and monitoring of the commitment a person, group, or organization makes to deliver specific, defined results.” We have found that Marketing organizations are accountable to both the financial and strategic initiatives of the organization. When the Marketing function […]

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7 Key Steps for Creating a Performance-Driven Marketing Organization

Expectations for Marketing to generate value, capture market share, increase customer lifetime value, and growing customer equity, continues to rise. Creating a performance-driven marketing organization will help you meet those expectations. Tackle these 7 Essential Steps to Head in the Right Direction Achieve Alignment: Having a clear line of sight between Marketing initiatives and the […]

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A Customer-Centric Process Aligns Sales and Marketing to Accelerate Revenue

The most critical link to customers is the alignment between your Sales and Marketing teams. Having well-oiled Sales and Marketing functions that work well together and that are both aligned with the customer buying cycle can make all the difference in successfully addressing revenue and growth efforts. In fact, research firm IDC calls Marketing and […]

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How to Make Your Marketing Data More Relevant and Valuable to the C-Suite

Does your C-Suite rely on Marketing data to make strategic decisions?  Our research tells us that this is still a challenge for many marketing teams.  Just 9% of CEO’s and 6% of CFO’s leverage Marketing data in this manner, according to the findings.  Why? The vast majority of Marketing dashboards report marketing activity, as marketers […]

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Is Your Customer Experience Your Competitive Differentiation?

Customer Experience is Competitive Differentiation The competitive environment is going to remain fierce. It might seem as if cutting prices, introducing a new product and/or adding features to existing products and services are the keys to staying competitive. Before we can assess whether you should do any of these, our question back to you is, […]

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Press Release: VisionEdge Marketing Releases Third Book

Posted by on Sunday, September 14th, 2008 in News

Find and Use the Marketing Metrics That Are Right for Your Organization Marketing Expert Laura Patterson (CEO, VisionEdge Marketing) Shows How – All marketing metrics are not created equal. In her latest book marketing expert Laura Patterson shows how to master the most important marketing and business challenges of recent years: how to identify the […]

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AlterPoint and HyPerformix Choose VisionEdge Marketing

Posted by on Thursday, April 12th, 2007 in News

AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals VisionEdge Marketing, a leading marketing and metrics consulting firm, announced that it is providing marketing metrics services to two Austin-based companies, AlterPoint and HyPerformix.   Austin, TX (PRWEB) February 21, 2007 — VisionEdge Marketing (, a leading marketing and metrics consulting firm, […]

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VisionEdge Marketing Reports Results of Sixth Annual Marketing Performance Study

Posted by on Wednesday, April 11th, 2007 in News

 AUSTIN, Texas, March 6, 2007 – VisionEdge Marketing announced the results of its sixth annual Marketing Performance Study. Only 17% of the 136 executives and marketing professional indicated that their CEO would give marketing an A, that is they believe marketing is making a difference and can document this contribution compared to 53% of the […]

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Companies Use VisionEdge Marketing, Inc. to Build Valuation and Market Share

Posted by on Sunday, December 31st, 2006 in News

VisionEdge Marketing, Inc. Experience Provides a Strategic Advantage to Start Ups Austin, TX, October 18, 1999 – VisionEdge Marketing, Inc. today announced several companies that secured their strategic marketing services: Catapult Systems, the Valeo Consulting Group, Momentum Leadership, OpenPlus International, SicolaMartin, and the Technical Business Network. VisionEdge Marketing, Inc. is a strategic marketing firm that […]

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VisionEdge Puts Experience to Work at BMC Software, NetSolve and QuickArrow

Posted by on Sunday, December 31st, 2006 in News

VisionEdge Marketing, Inc. Experience Provides a Strategic Advantage to Start Ups Austin, TX, January 17, 2000 – VisionEdge Marketing, Inc., an Austin metrics-based strategic marketing services firm, today announced that BMC Software, NetSolve, Inc. and QuickArrow Inc. have secured its services. The deciding factor for selecting VisionEdge Marketing is the comprehensive marketing experience that the […]

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