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Understand and Improve Marketing Accountability with 5 Steps

How can you make strides on your Marketing accountability efforts? These five initial steps will go a long way toward enabling you to achieve this goal.

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7 Key Steps for Creating a Performance-Driven Marketing Organization

Creating a performance-driven Marketing organization will help meet expectations to generate value by capturing market share, increasing lifetime value…start with these 7 essential steps.

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A Customer-Centric Process Aligns Sales and Marketing to Accelerate Revenue

Apply this 6 step Customer-Centric opportunity-management approach to make customers the fuel for Marketing and Sales alignment.

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How to Make Your Marketing Data More Relevant and Valuable to the C-Suite

Does your C-Suite rely on marketing data to make strategic decisions? 3 steps to make your data more relevant to the C-Suite.

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Is Your Customer Experience Your Competitive Differentiation?

True differentiation is something that is both sustainable and difficult to replicate. Customer experience essential for sustainable competitive advantage.

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Press Release: VisionEdge Marketing Releases Third Book

Posted by on Sunday, September 14th, 2008 in News

Find and Use the Marketing Metrics That Are Right for Your Organization Marketing Expert Laura Patterson (CEO, VisionEdge Marketing) Shows How – All marketing metrics are not created equal. In her latest book marketing expert Laura Patterson shows how to master the most important marketing and business challenges of recent years: how to identify the […]

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AlterPoint and HyPerformix Choose VisionEdge Marketing

Posted by on Thursday, April 12th, 2007 in News

AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals VisionEdge Marketing, a leading marketing and metrics consulting firm, announced that it is providing marketing metrics services to two Austin-based companies, AlterPoint and HyPerformix.   Austin, TX (PRWEB) February 21, 2007 — VisionEdge Marketing (, a leading marketing and metrics consulting firm, […]

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VisionEdge Marketing Reports Results of Sixth Annual Marketing Performance Study

Posted by on Wednesday, April 11th, 2007 in News

 AUSTIN, Texas, March 6, 2007 – VisionEdge Marketing announced the results of its sixth annual Marketing Performance Study. Only 17% of the 136 executives and marketing professional indicated that their CEO would give marketing an A, that is they believe marketing is making a difference and can document this contribution compared to 53% of the […]

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Companies Use VisionEdge Marketing, Inc. to Build Valuation and Market Share

Posted by on Sunday, December 31st, 2006 in News

VisionEdge Marketing, Inc. Experience Provides a Strategic Advantage to Start Ups Austin, TX, October 18, 1999 – VisionEdge Marketing, Inc. today announced several companies that secured their strategic marketing services: Catapult Systems, the Valeo Consulting Group, Momentum Leadership, OpenPlus International, SicolaMartin, and the Technical Business Network. VisionEdge Marketing, Inc. is a strategic marketing firm that […]

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VisionEdge Puts Experience to Work at BMC Software, NetSolve and QuickArrow

Posted by on Sunday, December 31st, 2006 in News

VisionEdge Marketing, Inc. Experience Provides a Strategic Advantage to Start Ups Austin, TX, January 17, 2000 – VisionEdge Marketing, Inc., an Austin metrics-based strategic marketing services firm, today announced that BMC Software, NetSolve, Inc. and QuickArrow Inc. have secured its services. The deciding factor for selecting VisionEdge Marketing is the comprehensive marketing experience that the […]

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