VisionEdge Marketing, Inc. Experience Provides a Strategic Advantage to Start Ups

Austin, TX, October 18, 1999 – VisionEdge Marketing, Inc. today announced several companies that secured their strategic marketing services: Catapult Systems, the Valeo Consulting Group, Momentum Leadership, OpenPlus International, SicolaMartin, and the Technical Business Network. VisionEdge Marketing, Inc. is a strategic marketing firm that brings seasoned technology marketing professionals who provide tremendous value to companies in Austin. Many small to medium size companies need strategic marketing resources to help secure additional funding, establish a brand strategy, develop communication and demand generation plans, and to augment lean internal marketing resources. VisionEdge Marketing, Inc.’s business model makes using their services extremely affordable to companies who know they must be market driven to succeed but are resource limited.

Barry Rumac and Laura Patterson launched VisionEdge Marketing, Inc. with the start-up community in mind. Together these managing partners bring over 50 years of combined positioning, branding, and strategic marketing experience in the technology sector to the market. Barry’s background is in packaged goods and hi-tech experience both as a client and in agencies with industry expertise in computers, videoconferencing, payroll services, consumer electronics, and insurance. Laura’s background leverages business-to-business experience, particularly in positioning, branding, product marketing/management, and integrated marketing with industry expertise in hardware, software, financial services, and healthcare. During their careers, Barry and Laura worked with and for Dell, C-Phone, VTel, Alex Sheshunoff Management Services, Evolutionary Technologies, Motorola, and State Farm respectively.

“More and more companies today realize that marketing is critical to building valuation and securing a return on shareholder equity,” said Laura Patterson, managing partner. “They often need additional resources to address strategic, product, tactical marketing efforts and create effective marketing communication initiatives designed to generate demand and influence purchasing behavior. We think VisionEdge Marketing’s metrics-based approach provides a unique advantage in helping these companies move on and stay on their prospects’ and customers’ shortlist.”

“In my experience very few marketing firms truly understand integrated marketing. Often these companies are either strategic or tactical. It’s been a real plus to work with a team that can move between strategic and tactical without bumps. We selected VisionEdge Marketing because they know integrated marketing and have been there and done it,” said Brian Cooper, chairman of OpenPlus International. “With just three months into working with VisionEdge Marketing the results are proving out and we renewed the contract for three times our initial period.”

“Not all companies compete equally,” added Barry Rumac, managing partner. “Those with strong positioning and solid brand strategies take the lead. We believe that a clear value proposition and brand strategy are the essential success factors. Our SmartStart Suite™ is a suite of pre-packaged services that makes securing this level of work cost-effective.”

“As a new company entering a cluttered and fragmented market it was important for us to be develop a unique value proposition and brand identity, especially in light of the need to develop a new company name,” said David Winkler, principal of the Valeo Consulting Group. “The VisionEdge Marketing team used an efficient and creative approach that will make telling our story to potential clients easier and more effective.”

About VisionEdge Marketing, Inc.

VisionEdge Marketing is the leader in metrics-based marketing. Companies who understand the value of landing on the short list for increasing market share choose VisionEdge Marketing. VisionEdge Marketing, Inc. provides complete strategic marketing services, especially in the areas of branding, positioning, market research and strategy, and product rollouts. Included among their services is their SmartStart Suite™. These strategically-tactical™ programs are used by clients to influence purchasing behavior and drive demand.

Comments are closed.


“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

Follow VEM on Twitter