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AlterPoint and HyPerformix Select VisionEdge Marketing to Develop Strategies for Achieving Revenue Goals

VisionEdge Marketing, a leading marketing and metrics consulting firm, announced that it is providing marketing metrics services to two Austin-based companies, AlterPoint and HyPerformix.

 

Austin, TX (PRWEB) February 21, 2007 — VisionEdge Marketing (visionedgemarketing.com), a leading marketing and metrics consulting firm, announced that it is providing marketing metrics services to two Austin-based companies, AlterPoint and HyPerformix. The world’s most respected enterprises rely on AlterPoint to provide advanced network management solutions that maximize network visibility, ensure network compliance and optimize network infrastructure investments. HyPerformix offers performance and capacity management solutions to enterprise customers, enabling them to predict, optimize and validate end-to-end performance of mission-critical applications and IT infrastructures.

AlterPoint resides in a competitive dynamic environment and the leadership team wanted to develop the messages and positioning that will enable the company to achieve its growth goals and that would differentiate the company. The company utilized VisionEdge Marketing’s qualitative market research and competitive analysis capabilities and positioning methodology to identify customer pain points and requirements and to develop and validate a strategic positioning platform. “As a result of the work with VisionEdge Marketing we have developed the right messages for the right stakeholders, which is helping us with our targeting and marketing,” said David Cramer, vice president of marketing for AlterPoint. “VisionEdge Marketing’s ability to go out and secure objective, third-party data was a critical contribution to the process.”

HyPerformix set some aggressive sales targets for 2007. To support the sales plan Bruce Milne, vice president of products and marketing, asked VisionEdge Marketing to help to prioritize the SAP applications and industry segments that offer the best immediate opportunities. “HyPerformix has many areas of market opportunity that it can pursue. VisionEdge Marketing’s market segmentation methodology helped us to identify and prioritize the addressable markets that will return the most for our investment,” said Bruce. “In addition VisionEdge Marketing provided us with a repeatable methodology and discipline we can use to assess our potential markets and to prioritize our go to market efforts.”

“It is a privilege to deploy our time-tested and proven methodologies to help companies of this caliber develop strategies designed to help them achieve business results,” said Laura Patterson, president of VisionEdge Marketing.

VisionEdge Marketing of Austin, Texas (visionedgemarketing.com) provides data-driven strategic and product marketing services and is a recognized thought leader in the area of marketing performance management.

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