Align Your Marketing to Business Results and Architect Customer-Centric Outcome-based Measurable Marketing Plans

Without alignment between Marketing and the business, it’s impossible to quantify Marketing’s value to the business. We have found that Best-in-Class marketers are much better at aligning Marketing with business outcomes and are able to clearly convey their impact and contribution to the organization using the right metrics.

Marketing Plan as an Alignment Tool

Use Your Marketing Plan as an Alignment Tool that bring your Strategy to life.

Effective Marketing plans identify priorities, prioritize resources and enable organizations to select the best customer and market opportunities. This type of Marketing plan serves as the foundation for the activities that create and nurture the promise of value to the customer. Properly created, the Marketing plan is a living road map that is anchored to the overall business’ outcomes and focuses on customer value, growth, and profitability. It brings your strategy to life. Some research has shown that companies with a Marketing plan experience a 24-30% improvement in sales over those without a plan.


A useful Marketing plan consists of more than a list of actions or an itemized calendar of activities and costs.  A quality Marketing plan creates direct-line-of sight between marketing activities and investments and business outcomes and results.  It serves as the foundation for your metrics and Marketing dashboard.

Ready to improve your ability to prove the value of your Marketing?  Our proven patented Accelance® methodology and application was designed specifically to support alignment efforts and produce a customer-centric outcome-based Marketing plan. A Marketing plan that visually captures your Value-Impact Metrics Chains™.


Let’s get started! Chose one of these two ways to begin.

  1. Expedite Results Through Collaborative Consulting Engagements. Companies who need an outside-perspective or additional expertise, or who are just short on time, choose our consulting services. These engagements are customized, project-based and designed to maximize knowledge and skills transfer.
  2. Inspire and Educate Your Team. Whether you choose a workshop or a 1 to 2 hour speaking engagement, VEM can bolster your Marketing team’s skills and capabilities by helping you create your own set of blueprints for action and performance. In either instance, tap Laura Patterson, considered the trusted authority on alignment, accountability, analytics and operational excellence by both organizational Marketing leaders and her peers. She can engage your team either on-site or online, and show you how leading marketers think about, leverage and improve Marketing alignment and directly link the work and investments of Marketing to business results.

Schedule a Free 20 Minute Consultation

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