Request a Quote

Expand and Defend with Ecosystem-based Strategies

Ecosystems are dynamic and are about interdependencies – where potential connections exist or can be formed between suppliers and customers. Every company exists within at least one ecosystem. To be able to take advantage of an ecosystem or enter a new one you need a map. An ecosystem map provides a way for an organization to identify market and customer opportunities where they can expand and grow, what and who might thwart or help their efforts, and where they may be facing risk.  This map or model serves as an excellent strategic tool. It helps you understand your position in the market, who and where are the competitors and potential partners keep tabs on what’s happening in the market, and where and with whom you should place your valuable resources: attention, energy, and money.

Map Your Ecosystem to Identify market opportunities and gaps.

To take advantage of an ecosystem or enter a new one you need a map.

Armed with the map, you can begin to identify leverage points and gaps, best option for growth, what capabilities you will need to enter the ecosystem, and develop a “go-to-market” strategy.

Make Your Ecosystem Map Your Strategic Tool

Mapping an ecosystem takes data. Making your map strategic takes analysis. This is where you can take advantage of our expertise and experience.

  • Framing up the ecosystem.
  • Acquiring the data to complete the map.
  • Analyzing the ecosystem to identify areas for growth, leverage points and gaps, opportunities to create value and a competitive advantage, and competitors and partners.
  • Developing a “go-to-market” strategy to enter the ecosystem.

Ecosystem mapping is a collaborative effort and a project-based engagement. These engagements typically entail five primary steps: defining the ecosystem and players, an on-site working session to frame up the initial map, data collection to complete and validate the map, map analysis and strategy development, and an action plan.  Let’s have a conversation about mapping yours.

Customer Quotes

Loading Quotes...


Take Your Marketing Excellence Skills Up to the Next Level

Subscribe to our FREE MeasureUp Marketing Newsletter to gain insights into accountability, analytics, MarketingOps, and performance management and measurement best practices.

We only send 16-18 emails per YEAR so we promise not

to overload your inbox.



  • Subscribe to our mailing list