The Making of a Relevant and Actionable Marketing Dashboard
Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.
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10 events found.
Events
WhatsApp Webinar: Serving the always-on Customer
EngatiHow do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series. Join […]
Achieve Organic Growth Through Customer Centricity
ISBMFor many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track […]
Are You Fishing in the Right Pond with the Right Bait?
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and […]
Free
Tweaking Your Game Plan in this Dynamic World of Marketing
Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.
Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.
FreeCreate a Customer-Centric Message Map to Accelerate Customer Acquisition
A customer-centric message map helps ensure consistent messaging, and plays a critical role in customer acquisition and retention. Join this presentation to learn the 5 steps it takes to create a customer-centric message map.
Learn How to Create a Dashboard That Shows Marketing’s Value
This CFG webinar addresses how to use data to measure and improve Marketing's performance and prove its value.
Find Out How to Set Up Your Marketing Organization to Excel
The ISBM MEX event explores the findings from the 2021-2022 MPM Benchmark Report & how to apply these to create a Marketing org. that excels.
Nimble Webinar: How to Develop a Customer-Centric Growth Plan for 2023
Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! Operating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination, it is likely you will get lost along […]
