For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track […]
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and […]
Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.
Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.
A customer-centric message map helps ensure consistent messaging, and plays a critical role in customer acquisition and retention. Join this presentation to learn the 5 steps it takes to create a customer-centric message map.
This CFG webinar addresses how to use data to measure and improve Marketing's performance and prove its value.
The ISBM MEX event explores the findings from the 2021-2022 MPM Benchmark Report & how to apply these to create a Marketing org. that excels.
Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! Operating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination, it is likely you will get lost along […]
Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function. We rely on data to make smarter, more strategic decisions... faster. And that's […]
JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing operations, driving growth, and achieving your entrepreneurial vision. With her expertise in helping firms accelerate profit through proven growth strategies, Laura will delve deeper into […]
