Events

As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done […]

VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don't miss it! Register here. Make sure to use our code SPEAKER for 20% off! […]

Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value, impact and contribution to […]

Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal […]

Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations […]

Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in […]

Make Your Marketing Analytics More Relevant to the C-Suite The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find […]

You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments?  These […]

Your First Marketing Superpower: Communicating With Executives Numbers are the language of business. You become unstoppable when you capture numbers that matter, have a material impact on those numbers, and […]

Are You Rich in Metrics But Struggle to Prove Value? In an environment where Marketing is being asked to prove its value every day, what can you do to not […]