Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization. Since Marketing is expected to be more accountable for the investments it makes on behalf of the organization, best-in-class marketers also establish metrics […]
How to Make Marketing More Relevant to the C-Suite Today’s business climate necessitates that marketing demonstrate accountability, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology, less than a quarter of marketers earn high marks from their […]
Join us for this exciting webinar with Nimble on actionable analytics! Marketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills, data, and analytics needed to intelligently […]
As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time running marketing and more time […]
VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don't miss it! Register here. Make sure to use our code SPEAKER for 20% off! Moving Up the Leadership Ladder with Analytics All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant […]
Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value, impact and contribution to the business continues to increase. In the words of Stephen Diorio, an analyst in Forbes CMO Practice, “Marketing faces a performance credibility gap.” In fact, […]
Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU), a full-service financial institution located in Virginia, one of the top 50 credit unions in the nation. Similar to other marketers, the […]
Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations Best in Class (BiC) processes are the lifeblood of successful Marketing Ops. Without them, it would be even more difficult to deploy a world-class customer […]
Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant, Marketing needs to be able to connect the data, derive meaningful patterns and move from insights […]
Make Your Marketing Analytics More Relevant to the C-Suite The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketers to have skill and […]
