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Establish Relevant Metrics

Measures and metrics abound in Marketing. The challenge is to select the right ones. This is a essential skill for marketers who excel at Marketing Performance Measurement. It seems like it would be easy enough to do, yet less that a quarter of Marketing organizations select metrics that matter to the C-Suite.

MetStrat Performance Measurement™ is a fast-paced, highly interactive methodology for quickly aligning Marketing initiatives with business results, and establishing metrics that are relevant to your leadership team. The methodology is ideally suited for companies who want to define marketing metrics and key performance indicators and the components of a performance dashboard to support their accountability and performance management initiatives. The methodology includes:

  • Existing metrics and dashboard assessment
  • Creating a dashboard specification
  • Alpha and beta dashboard development
  • Metrics and dashboard change management

Ready to crank up your performance measurement? Start Now!

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