Thank you for attending VisionEdge Marketing’s session, “Marketing Performance Best Practices of Best-in-Class Marketers” at the 2012 ISBM Members Meeting: Building B-to-B Marketing Connections to the “C-Suite” Stronger, More Effective Dialoge with the CEO, CFO, CTO. We hope you took away at least one good idea.

You might recall that this presentation provided an insider’s roadmap on exactly what these select few marketers are doing to stand out including a step-by-step guide, called “The Five “A’s”,  on how marketer’s can emulate this intelligence to achieve excellence in their own organizations. This session covered:

• The Current State of Marketing Performance Measurement and Management: what companies are doing well and not so well.
• What do Best-in-Class Marketers do differently
• Five Best Practices you can implement right away

Per your request, follow this link to access the handout from the conference. You will be asked to log in or register to download the pdf from this landing page. 

What comes next? Take a look at these other resources you may find useful:

Roadmap to Excellence: Six Essential Steps for Developing a Marketing Operations Function 

This 41-page workbook equipped with 12 valuable worksheets, guides you through six essential steps for creating your marketing operations function.

Get more information or purchase the Roadmap to Excellence: Six Steps for Creating a Measurable Customer-Centric Marketing Plan workbook. 

White Paper: Charting a Course for Marketing Effectiveness: Alignment & Accountability

Download our newest white paper that gives steps for achieving proper alignment, accountability, and using data, analytics and reporting to improve strategic decisions, performance, and marketing measurement.

Download this white paper today

Case Study 36: Transforming from Product-Centric to Customer-Centric with a Focus on Accountability. 

This case study gives insight on how Winton Global Homes used our Outcome Based Mapping methodology to produce a customer-centric measurable marketing plan.

Click here to learn more about Case Study 36 and other studies

KeyPoint MPM Newsletter

Once you register to download the presentation, you will start receiving VEM’s KeyPoint MPM Newsletter. This monthly newsletter is dedicated to providing recommendations related to marketing accountability, metrics and dashboard development, processes for improving marketing performance and often includes research of interest to marketers.

Click here for a sample of KeyPoint MPM Newsletter 

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