Thank you for attending VisionEdge Marketing’s session, “Marketing Performance Excellence: Five Best Practices of Best-in-Class Marketers” at the 2012 LIMRA Life Insurance Conference: How to Measure Marketing. We hope you took away at least one good idea.
You might recall that this presentation provided an insider’s roadmap on exactly what these select few marketers are doing to stand out including a step-by-step guide, called “The Five “A’s”, on how marketer’s can emulate this intelligence to achieve excellence in their own organizations. This session covered:
- The Current State of Marketing Performance Measurement and Management: what companies are doing well and not so well.
- What do Best-in-Class Marketers do differently
- Five Best Practices you can implement right away
Per your request, follow this link to access the handout from the conference. You will be asked to log in or register to download the pdf from this landing page.
What comes next? Take a look at these other resources you may find useful:
It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value
This 54-page workbook equipped with nine valuable worksheets, guides you through aligning marketing to the business and helps you establish a set of outcome, operational, and activity-based metrics and a corresponding dashboard.
Get more information or purchase the It’s More than Money on the Line workbook.
White Paper: Charting a Course for Marketing Effectiveness: Alignment & Accountability
Download our newest white paper that gives steps for achieving proper alignment, accountability, and using data, analytics and reporting to improve strategic decisions, performance, and marketing measurement.
Download this white paper today
Case Study 36: Transforming from Product-Centric to Customer-Centric with a Focus on Accountability.
This case study gives insight on how Winton Global Homes used our Outcome Based Mapping methodology to produce a customer-centric measurable marketing plan.
Click here to learn more about Case Study 36 and other studies
KeyPoint MPM Newsletter
Once you register to download the presentation, you will start receiving VEM’s KeyPoint MPM Newsletter. This monthly newsletter is dedicated to providing recommendations related to marketing accountability, metrics and dashboard development, processes for improving marketing performance and often includes research of interest to marketers.
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