Measuring marketing remains a topic of great interest for marketers and executives. How well you measure Marketing provides insight into how well you are managing your performance.  That was the focus of the  VisionEdge Marketing Cisco Velocity Paris Session, “Making Every Investment Count: The Measure of Marketing. 

Even if you missed it, you can tune in and hear

• Explore why measuring marketing is important is today’s business climate.
• Introduce best practices for creating a performance-driven marketing organization.
• Provide a Marketing metrics framework.
• Recommend two steps every Marketer can take to improve accountability, metrics and performance target setting.
• Identify success factors.

Follow this link to download “Making Every Investment Count: The Measure of Marketing.

What comes next? Consider purchasing the Workbook, “It’s More than Money on the Line: Creating Metrics to Measure Marketingís Effectiveness, Impact and Value.”

Perhaps you are having the same experience as other marketers today and are being asked to measure your impact, effectiveness, efficiency and financial contribution.

This 54-page workbook guides you through the steps to go beyond reporting on activities and measure and report on what is important to your organizationís leadership team and provides 9 worksheets to help you:

• align marketing to business outcomes.
• establish a set of operational, and activity-based metrics.
• create a dashboard designed to demonstrate Marketingís contribution.
• four key processes for optimizing your measurement efforts and more…

Use the workbook to gain a better understanding of the role Marketing plays in achieving business outcomes and shows you exactly what actions you must take to support the outcomes.

Or, for those who want to gain a more fundamental knowledge of marketing measurement, consider purchasing the book, “Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization.”

This book shows you what to measure what really matters and how to build, support and shape the internal culture to translate measurement processes into practical applications that make sense for your organization.

“Patterson pinpoints the key factors of success. A must-read for any marketer who has had to answer the question, ‘So why do we need marketing?'”
– Theresa Kushner, Director, Customer Intelligence, Cisco.

Marketing Metrics in Action includes:

• process maps related to data collection, measurement, reporting and performance target setting,
• tips to aid your organization with its transformation,
• creation and development of a quality marketing performance dashboard,
• factors to aid you in developing a performance-driven marketing organization,
• how to best align your marketing initiatives with the C-suite, sales and finance,
• plus how to develop processes, systems, tools, skills, and training to ensure success.

Marketing Metrics in Action is a must read for any marketing profession in any size organization.

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