The more you understand your customers, the more you can develop relevant, compelling messages, products, offers, etc. Acquiring market and customer insights takes data and analytics.
Marketers who have come to be perceived as value generators for their organization have learned how to use data, analytics, processes and metrics to move business results and demonstrate their contribution.
Pump-up your analytical muscle, optimize your marketing, and create predictive models. Start Now!
White Papers
- From Intuition to Wisdom: Transforming Data into Models and Actionable Insights
- The Definitive Guide to Marketing Metrics and Analytics
- Winning With MPM: Six Best Practices to Improve Marketing Effectiveness
- The Path to Better Marketing Results: 2012 MPM Survey Highlights
- Making the Business Case for Virtual Events
Case Studies
- Case Study 34: Customer and Market Data Provide Sales and Marketing Direction
- Case Study 24: Research Provides Measurement Industry A Better Understanding Into Customer Behaviors
- Case Study 16: Identifying New Market Potential Sets Direction for Higher Valuation
- Case Study 15: Investing in Segmentation Improves Marketing Effectiveness
- Case Study 12: Competing Effectively Through Sharper Strategic Positioning
- Case Study 11: Research Drives Winning Strategies for Positioning and Lead Generation
- Case Study 09: Conducting Primary Research to Explore New Market Opportunities
- Case Study 05: Acquiring New Business in a Cluttered Market
- Case Study 04: Developing a Brand Strategy Beyond Mission and Values
- Case Study 13: Thorough Competitive Analysis Leads to Successful Shift in Business Strategy
Videos
- What is Performance Measurement and Management?
- How to Maximize Marketing Spend with Attribution Models
- The Measure of Marketing
- Measure Success
- Using Marketing Measurement for Continuous Improvement
- Marketing Analytics: Helping You Stay Accountable, Optimize Revenue and Sleep at Night
- Tough Times Call for Tough Measures
- Creating a Performance-Driven Marketing Organization
- Making the Business Case for Virtual Events
- Creating Measurable Customer-Centric Marketing Plans
- Best Practices for Proving Marketing’s Value
- The Importance and Process of Setting Performance Targets
- Conquering the Marketing and Sales Divide to Accelerate Revenue
- Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century
- The Marketing Plan that Saves Time, Saves Money, and Boosts Sales
Articles
- Data Chains Facilitate Marketing Performance Management
- Managing Marketing Content Across the Customer Lifecycle
- Analytics:The Essential Ace in the Hole
- Big Data Promises Marketers Big Insights
- Big Data Promises Marketers Big Insights
- Square up Your Data to Get Your Marketing Analytics Game On
- Managing Marketing Performance: The Role of Data, Analytics and Metrics
- Nine Common Types of Data Mining Techniques Used in Predictive Analytics
- Bridging the Gap: Three Steps to More Actionable Customer Data
- Leveraging Actionable Customer Data for Revenue Growth
- Bridging the Gap: Engaging Your Customers in Intelligence Gathering
- A 12-Step Guide for Driving Marketing Action with Data
- Managing Marketing Performance: The Role of Data, Analytics and Metrics
- CEO as the Top Data Dog
- Five Steps to Prepare Marketing for Demonstrating Value in a Tough Economic Climate
- A Three-Step Approach to Linking Content and Behavior: Measuring Relevancy
- Five Fundamentals for Optimizing Marketing Stats with Measurement and Analytics
- Three Keys to Accelerating Marketing Measurement and A Fact-Based Culture
- Optimize Your Marketing Mix in a Multi-Channel World
- Delivering On the Promise of Marketing Automation
- The Importance of Measuring the Effectiveness of Marketing
- Four Processes to Supercharge your Marketing Organizationís Performance
- Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)
- Tune Your Marketing Organization for Peak Performance
- Bridging the Gap: Transforming a Use Case Into a Sales Enablement Tool
- Marketing and Sales Alignment for Improved Effectiveness
- How to Write a Playbook That Enables Sales Effectiveness
- Transforming a Use Case into a Sales Enablement Tool
Recent Posts
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- The Focus on Right-Fit Customers Yields Faster Profitable Growth | What’s Your Edge
- Customer Research and Growth: The Hidden Cost of Not Truly Knowing Your Customers
