VisionEdge Marketing’s MMA 2011 Presentation- Marketing Performance Management: Key to Success in a Challenging Economy

Thank you for attending the VisionEdge Marketing session at the 2011 MMA event. We hope you took away a few good ideas from the presentation, “Marketing Performance Management: Key to Success in a Challenging Economy” valuable. This presentation covered the following topics:

1. The value of measuring marketing
2. Best practices in marketing measurement, accountability and analytics
3. How to create measurable marketing objectives and establish performance targets
4. Metrics for measuring marketing’s contribution
5. The role of data and analytics in performance management

Download the .pdf of “Marketing Performance Management: Key to Success in a Challenging Economy” presentation.

Add A Book Specifically On Measuring Marketing To Your Course!

Todayís marketing professionals need to know how to measure the contribution and impact of marketing.† As someone preparing future marketers for the workforce,† we hope you will consider adding VEMís book, Metrics In Action in Creating a Performance Driven Marketing Organization to your curriculum.† The three sections in the book address:

• What to measure (what really matters)
• How to build, support, and shape the internal culture
• Translates measurement processes and ideas into practical everyday applications

Metrics In Action includes:

1. Process maps related to data collection, measurement, reporting and performance target setting
2. Tips to aid any size organization with its transformation
3. Specifications for creating a marketing performance dashboard
4. Success factors to communicate with the C-Suite
5. Guidelines to align sales and finance
6. Development of processes, systems, tools, skills, and training

Purchase Metrics in Action.

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