This year’s survey was conducted in April in partnership with ITSMA and Forrester. Over four hundred business and marketing professionals from over 200 companies completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were confidential but you indicated that you would like a complimentary copy of the survey summary.

The findings corroborate much of what many marketers are experiencing:                                       

1. Just 40% of marketers today believe that measuring marketing’s value and contribution to  the business is very important or critical 
2. But only a handful of senior executives are relying on marketing data to make decisions
3. The C-suite can’t relate marketing activity-based metrics to business outcomes
4. The “A” marketers are ahead because they know what their key stakeholders care about
5. These “A” marketers are actually moving two of the most important business outcome needles: Market Share and Customer Satisfaction/Loyalty

The Executive Summary, while informative, is not as educational as the the full report. For further insight into the 2013 ITSMA/VEM/Forrester Marketing Performance Management Survey, you can visit the VEM Store and purchase Making Marketing More Relevant to the Business: 2013 MPM Survey Full Report – available for $495.00.

        Download: Making Marketing Relevant To The Business: 2013 MPM Executive Summary

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