Austin, TX, February 12, 2001 – VisionEdge Marketing, Inc., a metrics-based strategic marketing services firm, today announced the addition of two customers to their growing portfolio of high tech companies: Partnerware, Inc., a leading provider of web-based Partner Relationship Management (PRM) solutions, and Psionic, a creator of network-based security software that automates response and recovery from network attacks. Although these companies are at different stages in their development cycle, they all recognize the need for an experienced and strategic approach to marketing. Each company looked to VisionEdge Marketing’s high tech expertise and time-tested methodologies to bring fresh insight to its marketing and positioning efforts.
“VisionEdge Marketing came at a critical time during our early stage. Their grasp of Psionic’s market was dead-on, and they brought a different perspective to the situation,” said Jerry Boudreau, president and CEO of Psionic Software. “I have spent many years in high tech marketing and sales, and I was impressed by their clear understanding, their straightforward approach, and exceptional turnaround.”

VisionEdge Marketing offers a number of strategic marketing services within their SmartStart Services Suiteä that are suitable for companies of all sizes and levels of development. These companies understand that reevaluating branding and marketing strategies at critical junctures of development is crucial to their business success.

“We chose VisionEdge Marketing because they were able to demonstrate their strategic insight and their proven track record,” said Leith Anderson, senior vice president of marketing and business development of Partnerware. “As a four year old company, we were able to gain market access in our segment. However, we realized we would need significant market traction to reach our next stage of development. VisionEdge Marketing is helping us achieve that, giving us a better handle on our brand strategy and market approach. Their responsiveness and methodical approach has been an asset to us as we try to progress rapidly down this path.”

VisionEdge Marketing emphasizes positioning and brand strategy as fundamentals for finding, securing, keeping, and growing profitable customers. “We are pleased to work with a diverse set of companies who are investing in marketing to create and deliver a promise of value to their markets,” said Laura Patterson, president of VisionEdge Marketing.

About Partnerware

Founded in 1996 in Austin, Texas, Partnerware is the pioneer and leading provider of Web-based Partner Relationship Management (PRM) extranet solutions.

Partnerware products and services increase channel effectiveness by providing faster channel and partner program execution and more dynamic management tools. Partnerware’s flagship product, Partnerware eXtended Enterprise 2000 ™ (XE), drives competitive advantage by providing faster channel and partner program execution. For more information, please visit

About Psionic

Psionic creates network-based security software that automates the response to and recovery from network attacks. The Company’s approach to network security is both proactive and reactive, as Psionic’s software seeks out and corrects security problems in real-time, before damaging and costly network intrusion can occur. Psionic has already built a solid market base – the company’s three highly acclaimed security freeware products have attracted tens of thousands of users including large corporations such as MCI/Worldcom, Sun Microsystems, and RedHat Software. In addition, Merilus, Aperian, Rackspace, and Caldera Systems are licensing Psionic’s security software products for resale to their customers. Management projects revenues in excess of $100M in 2004.

About VisionEdge Marketing

VisionEdge Marketing, Inc. is the leader in metrics-based marketing, providing complete strategic marketing services, including the SmartStart Services Suiteä. Over the past two years, VisionEdge Marketing has helped companies like Vignette, BroadCloud Communications, Cirrus Logic, BMC Software, and EMC Test Systems. The company provides strategically-tacticalÔ programs to influence purchasing behavior and drive demand designed to build and maximize valuation through positioning and brand strategy. For more information, visit

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