As a Marketer, shouldn’t you know how effective you are? After all, analytics are at the heart of Marketing Excellence. However, in order to effectively improve and gain a competitive advantage, you need to know where you stand.. Is your Marketing organization among the Best-In-Class or is it Average when it comes to analytics? Use this scorecard to see how your Marketing Analytics stacks up.

We know you’ll find the results helpful!

Instructions:

For each question below, enter a score of 1-10 (whole numbers only) that you believe best reflects your Marketing organization's analytics proficiency. 1 means Not Proficient at all and Have No Mastery; 10 means Extremely Proficient and Have Mastered the Skill.

All fields are required to receive a copy of your results.

First and Last Name Business Name Work Email Work Phone Number

1. Selecting metrics that measure marketing’s value

2. Accessing accurate, reliable data

3. Collecting, storing, and managing data

4. Analyzing and reporting on performance

5. Creating data visualizations

6. Improving marketing effectiveness with analytics insights

7. Using data to link marketing activity to business outcomes

8. Creating dashboards that communicate marketing’s value

9. Creating marketing dashboards that facilitate strategic decisions

Your Resource for Marketing Measurement, Accountability and Analytics.

We only send 16-18 emails per YEAR so we promise not to overload your inbox.

Adopt a MPM Maturity Model: Find out where you stand

Determine Your MPM Maturity

Name*
First Last
Your Work Email*
Your LinkedIn Profile URL*
Indicate the country to which you report*
*
- By submitting this information you are giving consent to receiving communication from VisionEdge Marketing.
Phone
This field is for validation purposes and should be left unchanged.

Marketing Dashboard Checklist

Name*
First Last
Your Work Email*
Your LinkedIn Profile URL*
Indicate the country to which you report*
Untitled*
- By submitting this information you are giving consent to receiving communication from VisionEdge Marketing.
Name
This field is for validation purposes and should be left unchanged.

What is the expected ROI for your Marketing Plan?

Expected ROI Example

Name*
First Last
Your Work Email*
Your LinkedIn Profile URL*
Indicate the country to which you report*
Untitled*
- By submitting this information you are giving consent to receiving communication from VisionEdge Marketing.
Name
This field is for validation purposes and should be left unchanged.

Assess, Classify, and Audit Your Marketing Metrics

Name*
First Last
Your Work Email*
Your LinkedIn Profile URL*
Indicate the country to which you report*
*
- By submitting this information you are giving consent to receiving communication from VisionEdge Marketing.
Phone
This field is for validation purposes and should be left unchanged.

Alignment Checklist Download

Alignment Checklist

Name*
First Last
Your Work Email*
Your LinkedIn Profile URL*
Indicate the country to which you report*
*
- By submitting this information you are giving consent to receiving communication from VisionEdge Marketing.
Email
This field is for validation purposes and should be left unchanged.

Evaluate Your Marketing Effectiveness Download

Evaluate Your Marketing Effectiveness

Name*
First Last
Your Work Email*
Your LinkedIn Profile URL*
Indicate the country to which you report*
*
- By submitting this information you are giving consent to receiving communication from VisionEdge Marketing.
Phone
This field is for validation purposes and should be left unchanged.

Analytics Mastery Scorecard

Connect Your Marketing to Business Results

Related

Leave a Reply Cancel reply

Upcoming Events

Revenue Operations

Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process

Improve the Value of Marketing

Prove the Value of Marketing

Marketing Resources