Analytics is critical to measuring effectiveness.  Analytics is at the heart of Performance Excellence. Analytics skills to support critical thinking, problem solving, and innovation is also among the World Economic Forum's top 10 skills.  All of these capabilities are essential to developing a competitive advantage for your organizaton.

Find out where your Marketing organization stands when it comes to mastering analytics. Is it among the Best-In-Class or is it Average when it comes to analytics? Use this scorecard to see how your Marketing Analytics capabilites stack up.

We know you’ll find the results helpful!


For each question below, enter a score of 1-10 (whole numbers only) that you believe best reflects your Marketing organization's analytics proficiency. 1 means Not Proficient at all and Have No Mastery; 10 means Extremely Proficient and Have Mastered the Skill.

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1. Selecting metrics that measure Marketing’s value
2. Accessing accurate, reliable data
3. Collecting, storing, and managing data
4. Analyzing and reporting on performance
5. Creating data visualizations
6. Improving Marketing effectiveness with analytics insights
7. Using data to link marketing activity to business outcomes
8. Creating dashboards that communicate Marketing’s value
9. Creating Marketing dashboards that facilitate strategic decisions

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