Analytics is critical to measuring effectiveness.  Analytics is at the heart of Performance Excellence. Analytics skills to support critical thinking, problem solving, and innovation is also among the World Economic Forum's top 10 skills.  All of these capabilities are essential to developing a competitive advantage for your organizaton.

Find out where your Marketing organization stands when it comes to mastering analytics. Is it among the Best-In-Class or is it Average when it comes to analytics? Use this scorecard to see how your Marketing Analytics capabilites stack up.

We know you’ll find the results helpful!


For each question below, enter a score of 1-10 (whole numbers only) that you believe best reflects your Marketing organization's analytics proficiency. 1 means Not Proficient at all and Have No Mastery; 10 means Extremely Proficient and Have Mastered the Skill.

All fields are required to receive a copy of your results.

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Selecting metrics that measure Marketing’s value
Accessing accurate, reliable data
Collecting, storing, and managing data
Analyzing and reporting on performance
Creating data visualizations
Improving Marketing effectiveness with analytics insights
Using data to link marketing activity to business outcomes
Creating dashboards that communicate Marketing’s value
Creating Marketing dashboards that facilitate strategic decisions

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