Three Companies Hire VisionEdge Marketing for Research, Strategy and New Business
Graphics Software Company, Hosting Provider, High-End Workstation Manufacturer work with VisionEdge Marketing to improve business results.
September 14, 2004, Austin, TX. Marketing strategy consulting firm, VisionEdge Marketing, today announced three new customers: Adobe of San Jose (California), BOXX Technologies of Austin, and Rackspace Managed Hosting of San Antonio. The companies selected VisionEdge Marketing to help them with marketing metrics, customer research, establish sales and marketing processes, and develop competitive positioning strategies.
“It is rewarding to work with companies who are leaders and have award winning products and services, said Laura Patterson, President of VisionEdge Marketing. We are continuing to build on our base of expertise in the areas of software, wireless, networking, security, and computing and to expand geographically with companies such as Adobe and Rackspace.
Rackspace of San Antonio, TX asked VisionEdge Marketing to research the relationship between customer satisfaction and market share growth. As one of the fastest growing hosting providers, Rackspace wants to ensure the trend continues. “The research findings provided by VisionEdge Marketing provide valuable insight into opportunities we can leverage for growing our business,” said Lew Moorman, Senior Vice President of Strategy and Corporate Development.
For BOXX Technologies the million dollar questions were how big is the available market for their high performance computer workstations and is their current sales and marketing process adequate to achieve a significant gain in revenue. Through an evaluation and reengineering of the company’s pipeline and conducting primary research within the digital media creation industry, VEM built a model that estimated the addressable market for BOXX and provided a foundation for a comprehensive marketing action plan aimed at achieving incremental unit and revenue growth. “During the entire project VisionEdge Marketing worked collaboratively with us as an extension of our marketing management team, providing us with tremendous objectivity and strategic muscle,” said Rick Krause, CEO of BOXX Technologies.
About VisionEdge Marketing, Inc.
VisionEdge Marketing, Inc. is a strategic and product marketing consulting firm that excels at helping business-to-business companies strengthen their competitive advantage to accelerate their ability to acquire, keep, and grow a profitable customer base. With a family of cost-effective services and courses they provide market and customer insight, identify new market opportunities, provide product and company positioning strategies, drive revenue through customer acquisition and retention initiative, and enhance marketing expertise for organizations. In 2004 the company published its second book, “Measure What Matters: Reconnecting Marketing to Business Goals,” and introduced Envisage, an online suite of marketing tools. Founded in 1999, VisionEdge Marketing is located in Austin, Texas. For more information, visit visionedgemarketing.com.
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