Vincera Software, ePartners, Inc. and TengoInternet select VEM to provide positioning, market validation and market segmentation

AUSTIN, TX, December 12, 2002 – VisionEdge Marketing, Inc., an Austin, Texas-based strategic marketing consulting firm, announced today three new customers. Vincera Software, ePartners, Inc. and TengoInternet have selected VisionEdge Marketing to provide such services as positioning, market segmentation and market validation. These companies were three of the 14 new customers VisionEdge Marketing secured during 2002.

Despite the tough economic year when many marketing services firms had to trim down, VisionEdge Marketing maintained its revenue and profitability. The company completed 20 engagements, more than half of which were new customers. Since start of the company three years ago, VisionEdge Marketing has assisted more than 50 companies develop strategically tactical programs to influence purchasing behavior, drive demand and impact revenue through its metrics-driven, customer-centric strategies and tactics.

“In today’s tough economy, there are still a lot of companies looking for a quick-fix magic potion – that one thing that will help them immediately gain market share. Marketing doesn’t work that way, “ said Laura Patterson, president, VisionEdge Marketing. “Vincera, ePartners and TengoInternet are good examples of companies making the right moves to discover specific market needs, develop strategic positioning, and identify best customers and target markets. These are the type of strategic marketing initiatives that help companies succeed.”

Many companies appeared to be making changes to their marketing programs this year, according to VisionEdge Marketing’s Business Readiness Report. The semi-annual survey assesses the level of strategic readiness for dealing with today’s challenging business environment. More than 75 percent of the respondents to the Business Readiness survey said they were making adjustments in their brand positioning during 2002. One such company was Vincera Software, which engaged VisionEdge Marketing to help the company analyze the market landscape and develop a strategic positioning platform for the company’s new technology breakthrough.

“Working with VisionEdge Marketing, we were able to better target where our technology can have a significant business impact,” said Dave Malmstedt, CEO, Vincera Software. “VEM’s methodology and collaboration with our executive team has resulted in a strategic positioning platform that will create significant opportunities for Vincera in the coming months.”

About VisionEdge Marketing, Inc.

VisionEdge Marketing, Inc. (VEM) is a marketing consulting firm that excels at helping business-to-business companies achieve their goals through metrics-driven, customer-centric strategies and tactics. The firm’s SmartStart Services Suite™ is a family of cost-effective services deployed to create brands, research markets, increase revenue, drive demand and enhance the marketing expertise within organizations. VEM was founded in 1999 and is located in Austin, Texas. visionedgemarketing.com

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