Computer manufacturer, consulting firm, and software company work with VisionEdge Marketing for research, strategy and training to improve business results.

February 10, 2004, Austin, TX. Marketing strategy consulting firm, VisionEdge Marketing, today announced three new customers: Motion Computing of Austin, Portfolio Decisions of Houston, and ROC Software of Austin. The companies selected VisionEdge Marketing to help them analyze their customers’ needs, identify new market opportunities, and develop competitive positioning strategies.

Motion Computing hired VisionEdge Marketing to conduct research that will provide the tablet PC manufacturer with insight into customer reactions, perceptions, and preferences associated with a new product.

“We wanted to move quickly to validate a new product concept,” said David Altounian, Chief Product Officer, Motion Computing. “We needed to make key functionality decisions and VisionEdge Marketing offered a sound methodology they could execute rapidly.”

Portfolio Decisions, a Houston-based portfolio management consulting firm is relying on VisionEdge Marketing’s Learning Services practice to provide them with time-tested processes and tools they can use to develop business.

“Through our innovative Marketing Labs and Results Optimization Service we’ll efficiently train the Portfolio Decisions management team on how to select and attack new opportunities. They’ll be given the knowledge, tools and guidance they need to take their business to the next level,” said Laura Patterson, President of VisionEdge Marketing.

ROC Software, developer of data center management solutions, engaged VisionEdge Marketing to help identify key markets and position the company as a primary provider of workload management software for UNIX, Linux and Windows servers.

“The work underway with VisionEdge Marketing is an ambitious effort to steer the company into a larger growing market,” said Danny Compton, President and CEO, ROC Software. “We are eager to transform our company from an engineering oriented firm to one that is more market-driven.”

About VisionEdge Marketing, Inc.

VisionEdge Marketing (VEM) is a strategic marketing consulting firm that helped over 60 B2B companies strengthen their competitive advantage for the purpose of acquiring, keeping and growing a profitable customer base. VEM’s Consulting Services and Learning Services collaborate with companies to identify and size markets, develop competitive strategies, create strategic positioning platforms, acquire new customers, retain valuable customers, and engineer finely tuned buying pipelines. VEM was founded in 1999 and is located in Austin, Texas. For more information, visit

VisionEdge Marketing and Results Optimization Service are trademarks of VisionEdge Marketing, Inc.

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