Marketing Operations 2.0: Leading the Way to Centers of Excellence
Marketing Operations is constantly evolving. We define MO 2.0 as the initiative BIC marketing orgs are implementing to transform marketing into a COE.
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5 Criteria Every Marketing Plan Must Meet
Your Marketing plan is one of the most powerful alignment tools available. Marketing plans of Best-in-Class organizations meet these five criteria.
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Alignment and Accountability: Key Cornerstones for Your Marketing Plan
The Marketing plan is a fantastic accountability and alignment tool. Follow these 7 Steps to create a Marketing plan that achieves both of these.
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A Customer-Centric Process Aligns Sales and Marketing to Accelerate Revenue
Apply this 6 step Customer-Centric opportunity-management approach to make customers the fuel for Marketing and Sales alignment.
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What it Takes to Tackle Marketing Accountability
Marketing Accountability is more than a pile of paperwork that sits on the corner of your desk. Here are six affordable steps any Marketing org. can take.
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Service is Your Path to Customer Satisfaction and Loyalty
Part of Marketing’s job is to ensure that customer service positively impacts satisfaction and loyalty. What do you need to do and what should you measure?
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How Data-Onboarding Provides a Holistic View of Your Customer
Incorporate offline data into the online world to provide a holistic view of your customer. Be delibrate and thoughtful about gathering your offline data.
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How to Create Personas that Solve Strategic Business Problems
Data derived from interviews is ideal for creating customer personas.Take these three steps to start crafting your customers’ personas.
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