A Look Into Measuring Word of Mouth (Part 2)
It’s not easy to measure WOM, but because WOM can have a very positive impact it’s important to do so.. Measuring a WOM “episode” involves these components.
Read more
A Look into Measuring Word of Mouth (Part 1)
Whether by referrals or positive product reviews, companies depend on Word of Mouth to help drive new opportunities. 4 best practices for measuring WOM.
Read more
How Marketing Strategy and Execution Can Fuel Sustained Growth
How can you facilitate business growth and serve as value generators? Three areas help you implement a Marketing strategy to support growth.
Read more
The Core Components for Effective Storytelling and Relationship Marketing
In business, taking a customer-centric approach to storytelling can boost results, improve customer relationships, and bolster demand gen.
Read more
Guiding Principles for Metrics and New Product Development
New Product Development (NPD) performance is multifaceted. Apply four key principles to help you select metrics for NPD or any other part of your Marketing function.
Read more
Measures and Benchmarks for Service and Support Teams
Service and support make financial contributions to many companies’ revenue. Consider these 3 operationally oriented measures to improve performance.
Read more
Performance Balances Requires the Right Focus on Short-term and Long-term
Achieving appropriate performance balance between the short-term and long-term isn’t an easy task. Balance entails juggling these 5 elements.
Read more
How to Overcome Objections in Your Pursuit of Performance Management
Use these tips to avoid succumbing to the most frequent excuses for not moving your Marketing performance management initiatives forward.
Read moreSorry, no posts matched your criteria.
Recent Posts
- From Hindsight to Foresight: Closing the Growth Measurement Gap
- Focus on Solving Customer Pain Points to Future-Proof Your Company | What’s Your Edge?
- The Destiny of Siloed Priorities is Random Acts
- The Power of Customer-Led Product Development for Market Growth | What’s Your Edge?
- Footprint Expansion: A Customer-Centric Growth Strategy for Scaling
