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Focus on Revenue is Not New Marketing Thinking

Marketing jointly and equally shares the generating revenue with our very important partners in the sales organization. But our job is broader than that.

How to Translate Marketing Data into Business Value

The real value of data is in the knowledge and wisdom we can derive from it. Here are four tips for translating data into business value.

How to Use Big Data to Support Managing Marketing Performance

Analyzing data (big and otherwise) enables fact-based decisions. Data analytics skills are vital for improving Marketing performance.

From Sales Funnel to Customer Buying Journey

The traditional sales funnel is beyond its expiration date. The customer buying journey map provides the vehicle to improve Marketing and Sales alignment.

Why Peace of Mind Needs to Be Part of Your Customer Experience Measurement

It can be difficult to measure customer experience. Learn the role peace of mind plays in creating and calculating your customer experience metric.

Customer value improve business decisions

Using Customer Lifetime Value to Improve Investment Decisions

We know that Customer Lifetime Value (CLV) is an important metric for every company. Here’s how to measure it and use it to improve investment decisions.

How To Build Your Marketing Dashboard: Just Add Data – Some Assembly Required

Many companies tell us that they are creating a Marketing dashboard to improve visibility and alignment. As a key element of performance management, a marketing dashboard also serves as an […]

Marketing Technology: Tales from the Toolbox

The marketing technologies and tools you choose, your implementation, and the processes and skills you need greatly impacts your capabilities.

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