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Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

This is the ultimate challenge for data scientists – to use the data to create stories that can be used to support business decisions.

The art and science sides of Marketing must work together.

How to Achieve the Right Blend of Art and Science for Marketing

Marketing organizations need to be able to successfully blend the art and science of Marketing to make consistent, sound and rational recommendations.

Market intelligence provides valuable insights

Factors to Consider When Creating a Market Research and Intelligence Function

One of Marketing’s primary jobs is providing the company with a window into the customer and market. This takes market research and intelligence .

CX, Differentiation, Competitive advantage, CX

Is Your Customer Experience Your Competitive Differentiation?

True differentiation is both sustainable and difficult to replicate. Use these 8 tips to make your customer experience a sustainable competitive advantage.

Create a market customer segmentation model

Using Value And Fit For Your Customer Segmentation Model

Develop a data-driving customer segmentation model that helps you identify which customers and segments best to pursue. Here’s one based on value and fit.

Factors to Consider When Developing a Pricing Model

This article address questions such as What is the ideal pricing strategy? and What Factors are needed to create a pricing model?

Plan the timing of your new product's launch into the market.

Measuring the Success of Your New Product

How should you measure the success of your new product launch? Answer three key questions for a successful product launch.

CMOs need to forge strong alliances with the CFO

Five Critical Steps to Ensure the CFO’s Support of Your Budget

CFOs, CMOs, CGOs, and CROs can use these 5 tips for forge a stronger alliance designed to help the organization be more customer-centric and achieve faster growth.

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Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

How to Achieve the Right Blend of Art and Science for Marketing

Factors to Consider When Creating a Market Research and Intelligence Function

Is Your Customer Experience Your Competitive Differentiation?

Using Value And Fit For Your Customer Segmentation Model

Factors to Consider When Developing a Pricing Model

Measuring the Success of Your New Product

Five Critical Steps to Ensure the CFO’s Support of Your Budget

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