VisionEdge Marketing's #SmartBusiness Blog VisionEdge Marketing

Market intelligence provides valuable insights

Factors to Consider When Creating a Market Research and Intelligence Function

One of Marketing’s primary jobs is providing the company with a window into the customer and market. This takes market research and intelligence .

CX, Differentiation, Competitive advantage, CX

Is Your Customer Experience Your Competitive Differentiation?

True differentiation is both sustainable and difficult to replicate. Use these 8 tips to make your customer experience a sustainable competitive advantage.

Create a market customer segmentation model

Using Value And Fit For Your Customer Segmentation Model

Develop a data-driving customer segmentation model that helps you identify which customers and segments best to pursue. Here’s one based on value and fit.

Factors to Consider When Developing a Pricing Model

This article address questions such as What is the ideal pricing strategy? and What Factors are needed to create a pricing model?

Plan the timing of your new product's launch into the market.

Measuring the Success of Your New Product

How should you measure the success of your new product launch? Answer three key questions for a successful product launch.

CMOs need to forge strong alliances with the CFO

Five Critical Steps to Ensure the CFO’s Support of Your Budget

CFOs, CMOs, CGOs, and CROs can use these 5 tips for forge a stronger alliance designed to help the organization be more customer-centric and achieve faster growth.

Is Your Marketing Plan a Recipe for Success?

Make sure your Marketing plan is your recipe for success. Follow these 3 proven practices to earn high marks from the judges – the C-Suite.

Leverage 4 best practices to improve customer experience excellence

Step Into Your Customers’ Shoes to Create an Exceptional Customer Experience

Customer experience is an opportunity to increase your competitive advantage. Best-in-class marketers employ these four best practices.

Sorry, no posts matched your criteria.

“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

#SmartBusiness Blog

Fast-Track Your Business.

Factors to Consider When Creating a Market Research and Intelligence Function

Is Your Customer Experience Your Competitive Differentiation?

Using Value And Fit For Your Customer Segmentation Model

Factors to Consider When Developing a Pricing Model

Measuring the Success of Your New Product

Five Critical Steps to Ensure the CFO’s Support of Your Budget

Is Your Marketing Plan a Recipe for Success?

Step Into Your Customers’ Shoes to Create an Exceptional Customer Experience

Recent Posts

Subscribe

Most Popular Pages

Resources

Engage

Start a Conversation