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Take a Customer-Centric Approach to Configure Your Marketing Technology

Avoid two potential pitfalls. Employ 5 steps to ensure you take a customer-centric approach when configuring your marketing technology.

“Personas: Marketing Tools to Accelerate Sales” DemandCon Boston Presentation

Check out our Marketing’s session, “Personas: Marketing Tools to Accelerate Sales” which explores personas as a sales enablement tools.

Measure the effectiveness of your Marketing channels

Putting the Multi into Channel Marketing

Channel specific metrics can be misleading. Sophisticated marketers are creating models that help with improve measuring multi-channel marketing.

Ecosystem maps help you craft a growth strategy.

Enter New Markets on Solid Ground with Ecosystem Maps

Ecosystem maps serve as a valuable tool for getting the lay of the land in a new market and assessing the opportunity. They guide your entry to market.

product launch, innovation, ideation, launch plan

Plan for the Successful Launch of Your New Product

Long-term success is linked to new product ideations, innovation, and adoption. Use these 8 key components for your product launch plan.

Improve Marketing Effectiveness and Performance with Skills, Processes, & Technology

An increased focus on Marketing effectiveness and performance takes three capabilities, solid processes, and an exceptional Marketing Ops function.

Improve pipeline movement with lead scoring.

Are They Hot or Not: Guidelines for Scoring Pipeline Opportunities

Companies who engage in effective lead scoring have a 192% higher lead qualification rate. Why are only 1/3 of B2B marketers in the practice?

Master Marketing Measurement, Accountability & ROI

Alignment and accountability are the first steps every aspiring marketing organization must take to improve its performance management and measurement. Alignment and accountability are inextricably linked and are the cornerstones […]

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