How To Maximize Marketing Spend With Attribution and Mix Models
Marketing makes invests in a variety of channels. How do you know which ones are having the biggest payoff? This is the realm of attribution and mix models.
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How to Keep Your Marketing Measurement Resolutions on Track
Tie your Marketing Measurement to what matters to the C-Suite. Begin with the end in mind, Ask what business needle are you trying to move.
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Yes, Virginia – You Need Both Social Media AND Market Research
You need to do formal market research in addition to your social media listening. Why you ask? Because social media listening is NOT market research.
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The Test of a Good Marketing Dashboard
Marketing dashboards are not one-size-fits-all. The test of a good dashboard is how well it helps you answer questions like these.
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Measuring Content Marketing via Reach and Engagement
Creating content is just the first step. You must be able to quantify its value and impact otherwise it is content for the sake of content.
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Five Tips for Conducting Online Qualitative Research
One way to keep reduce costs is to conduct qualitative research online. These 5 tips will help you do online research well.
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How to Navigate Big Data to Support Managing Marketing Performance
These 5 steps will help you navigate the promise of Big Data to improve your ability to respond more accurately and quickly to dynamic situations.
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Optimize and Measure Your Customer Touch Point Effectiveness and Engagement
You need a comprehensive strategy for executing and measuring customer touch point effectiveness in today’s engagement economy. Start with these 6 steps.
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