Yes, Virginia – You Need Both Social Media AND Market Research
You need to do formal market research in addition to your social media listening. Why you ask? Because social media listening is NOT market research.
Read more
The Test of a Good Marketing Dashboard
Marketing dashboards are not one-size-fits-all. The test of a good dashboard is how well it helps you answer questions like these.
Read more
Measuring Content Marketing via Reach and Engagement
Creating content is just the first step. You must be able to quantify its value and impact otherwise it is content for the sake of content.
Read more
Five Tips for Conducting Online Qualitative Research
One way to keep reduce costs is to conduct qualitative research online. These 5 tips will help you do online research well.
Read more
How to Navigate Big Data to Support Managing Marketing Performance
These 5 steps will help you navigate the promise of Big Data to improve your ability to respond more accurately and quickly to dynamic situations.
Read more
Optimize and Measure Your Customer Touch Point Effectiveness and Engagement
You need a comprehensive strategy for executing and measuring customer touch point effectiveness in today’s engagement economy. Start with these 6 steps.
Read more
Take a Customer-Centric Approach to Configure Your Marketing Technology
Avoid two potential pitfalls. Employ 5 steps to ensure you take a customer-centric approach when configuring your marketing technology.
Read more
“Personas: Marketing Tools to Accelerate Sales” DemandCon Boston Presentation
Check out our Marketing’s session, “Personas: Marketing Tools to Accelerate Sales” which explores personas as a sales enablement tools.
Read moreSorry, no posts matched your criteria.
Recent Posts
- The Destiny of Siloed Priorities is Random Acts
- The Power of Customer-Led Product Development for Market Growth | What’s Your Edge?
- Footprint Expansion: A Customer-Centric Growth Strategy for Scaling
- The Focus on Right-Fit Customers Yields Faster Profitable Growth | What’s Your Edge
- Customer Research and Growth: The Hidden Cost of Not Truly Knowing Your Customers
