Exploring the Win in Win/Loss Analysis
Win/loss analysis is something any company can do to bolster revenue efforts. 6 tips for conducting successful win/loss analysis.
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How to Make Your “Big Data” Investments Payoff
While Big Data is pervasive it remains a challenge for many organizations. Here are five ways to use Big Data to create more business value.
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The Product Innovation Pipeline Needs Metrics Too
Marketing, organizations should set comparable metrics for Marketing when it comes to the product innovation pipeline. Six metrics to consider.
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A New Twist to Measure Sponsorship Effectiveness
Metrics that tie sponsorships more closely to behavior rather than awareness offer a different way to measure sponsorship effectiveness.
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To Survive and Thrive, CMOs Need to See Themselves as Champions of Growth
To survive and thrive, CMOs need to see themselves as champions of growth and measure Marketing’s impact in terms that matter to the rest of the C-Suite.
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How to Conduct Voice of Customer Research
Voice of customer research serves as a tool for helping make strategic and tactical decisions. Follow these 5 Steps to Implement Voice of Customer Research.
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Marketing Operations to Manage Marketing Performance Pressure
These five best practices will help you manage the pressure to measure Marketing performance and optimize your resources and maximize your results.
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More to Pipeline Measurement Than Qualified Leads
Qualified leads as your primary metric for measuring Marketing is a mistake. Here are 4 metrics to measure Marketing’s pipeline and business contribution.
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