When Brand Relevance Is A Relevant Metric
Some companies are beginning to use brand relevance, which measures a customer’s predisposition to a brand, as a way to measure the success of a brand.
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Three Strategies for Raising Prices
Since raising prices is a tricky thing, how should a company go about it? There are a number of pricing strategies a company can employ.
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Personas and Roles: Why Care About the Difference?
There is a difference between personas and roles. Learn the difference, when to use each, and the benefits of personas.
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How to Create Your Customer Vulnerability Metric
A customer vulnerability index is a valuable metric for understanding which customers are succumbing to competitive pressure.
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Five Marketing Accountability Best Practices For Any Time of the Year
The emphasis on Marketing accountability is remains an above the line topic and one where marketers continue to struggle. These 5 best practices will help.
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Marketing Metrics: Measuring Beyond The Lead
Marketers need to emphasize more than measuring cost per lead, lead volume and lead quality. Learn 3 Marketing metrics for the pipeline beyond leads.
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Five Tips for Improving Customer Satisfaction Survey Experience
Your customer satisfaction survey is another point of contact with your customer that can affect their perception of your company.
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Six Steps for Building Predictive Models
Use these six steps to build predictive models that will determine what customers will do based on analysis of their past behavior.
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