Using Customer-Oriented Scenarios for Product Concept Development
Product concept testing attempts to predict the success of a new product idea. Customer-scenarios provide an approach to concept test.
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How to Improve Your Marketing Strategy
Improve marketing strategy by making it more than an annual exercise. Tackle these 7 areas to improve your strategy and keep it evergreen.
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When Brand Relevance Is A Relevant Metric
Some companies are beginning to use brand relevance, which measures a customer’s predisposition to a brand, as a way to measure the success of a brand.
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Three Strategies for Raising Prices
Since raising prices is a tricky thing, how should a company go about it? There are a number of pricing strategies a company can employ.
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Personas and Roles: Why Care About the Difference?
There is a difference between personas and roles. Learn the difference, when to use each, and the benefits of personas.
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How to Create Your Customer Vulnerability Metric
A customer vulnerability index is a valuable metric for understanding which customers are succumbing to competitive pressure.
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Five Marketing Accountability Best Practices For Any Time of the Year
The emphasis on Marketing accountability is remains an above the line topic and one where marketers continue to struggle. These 5 best practices will help.
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Marketing Metrics: Measuring Beyond The Lead
Marketers need to emphasize more than measuring cost per lead, lead volume and lead quality. Learn 3 Marketing metrics for the pipeline beyond leads.
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