Every Business Initiative Improves With Performance Measurement
Eight metrics provide insight into your current performance to help identify ways to improve business performance and improve your competitive position.
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How to Surface Your Customers’ Buying Criteria
Many companies do not understand what drives customers buying criteria and supplier selection decisions. Here’s how to reveal these.
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Strong Supplements For Measuring Customer Retention
There are three customer value metrics that every Marketing organization can use to supplement your overall customer retention measure.
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How to Incorporate Velocity as a Marketing Metric
Measuring velocity of customers and pipeline are two customer-centric ways to apply velocity as a metric to your Marketing.
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Customer Retention More than a Noble Pursuit
Every company should be thinking about how to retain customers. You need three things in your pursuit of customer retention.
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The Value of Measuring Customer Loyalty and Engagement
This article explores measuring customer behavior and three customer measures to include on your Marketing dashboard: trust, loyalty, and engagement.
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The Strategic Plan Serves as the Beacon for Your Marketing Plan
If your Marketing plan is based on the organization’s strategic plan then odds are you’re heading in the right direction.
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There Can Be No Customer Insights Without Research
Research provides insights into customer expectations and market trends. What kind of research should you undertake and how to produce actionable decisions?
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