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Three Steps to Improve Qualified Lead Management

Establish a Lead Management Process Despite the number of CRM systems in play, we still hear the lament from both sides of the revenue partnership, “marketing doesn’t send over qualified […]

The Essential Building Blocks to Create Personas

Personas are the building blocks for customer-centric marketing. Follow these three steps to start creating your personas.

Improve the Dance Between You and Your Channel Partners

The quality of the relationship between you and your partners can make all the difference in how well the channel performs.

Is Your New Product Doomed to Fail?

Introducing a new product is one of the trickiest things a marketer will do. Use these seven guidelines to successfully pull off a new product launch.

How to Change the Marketing Budget Conversation with the C-Suite

Marketing budgets face constant scrutiny. Here’s how to change the Marketing budget conversation with the C-Suite and gain their support.

Know the outcomes before you craft your Marketing plan

Know the Outcomes Before You Design Your Dashboard

To achieve growth, every functions’ objectives must be aligned with the business outcomes. Use these 3 questions to frame your outcomes and make sure your plan and dashboard are on target.

Make Customer-Centricity Be More Than a Talking Point

Improve Your Customer-Centricity With Four Best Practices

Customer-centricity is about using customer insights to steer business and customer decisions. Companies who excel at customer-centricty employ four best practices.

The Bottom Line Benefit from Five Best Practices for Sales Enablement

How do your salespeople allocate their time? Are they spending enough time interacting and engaging prospects and customers or improving sales enablement? Whether it’s an older IDC report or a […]

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