Know Two Valuable Processes to Secure Marketing’s Budget
To secure and keep a budget, Marketing must understand two key processes: the customer buying process and your organization’s selling process.
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How to Make Customer-Centric Presentations that Connect
Make your presentations to customer at conferences payoff . Follow these five simple guidelines to make your presentations more customer-centric
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How to Develop and Deploy a Customer Retention Initiative
You know it is more cost-effective to keep a good customer than acquire a new one. Why do your customers leave and what can you do about it?
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Five Guidelines For Improving Your Marketing Operations
Processes are the backbone of every function in business. How well they work impacts your effectiveness and efficiency.
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5 Steps for Creating a Marketing Performance Management Framework
To successfully meet the challenge to prove Marketing’s value, Marketing needs a performance managaement framework. Start creating yours with these 5 steps.
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How to Design Effective Survey Instruments
Creating an effective survey instrument is more difficult than most people realize. Leverage these 5 best practices to create your instrument.
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Improve Your Marketing Success With Testing
Testing can help hone your efforts so they can be effective. We recommend you focus on these four elements when it comes to your testing.
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How to Achieve More Effective Channel Partner Relationships
Your channel strategy should forge financially attractive aligned partnerships. Effective channel management involves four these four steps.
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