How You Define Your Marketing Determines How Your Run It
How you define Marketing determines how you run it. Use these 7 questions to ascertain whether your Marketing org is on track to create value and growth.
Read more
It’s Not Nice to Overlook Influencers in Your Marketing
Influencer marketing is important to your strategy and business development efforts. Start with these 3 steps to include influencers the journey map.
Read more
Set Aside Budget For Your Market Research
Market research provides valuable insights into your existing and prospective customers. How much money should you put into your budget for research?
Read more
4 Characteristics of Any Good Target Market
If you’re marketing to everyone, you are marketing to no one. A target market enables your efforts to more focused. Make sure your target market meets these four characteristics.
Read more
Your Product Variety May Have a Downside
It’s normal to succumb to competitive pressure to expand your product lines. There are a number of reasons to avoid too much product variety.
Read more
Five Ways Marketing Can Make a Difference During Business Cycle Transitions
Regular business cycles can sometimes present a lull in the action for Marketing. Here are 5 ways Marketing can be make a difference during transitions.
Read more
How to Use Balanced Scorecards for Marketing Measures
Effective Balance Scorecards link the short-term with long-term value creation and must incorporate your Marketing and strategy measures.
Read more
Know Two Valuable Processes to Secure Marketing’s Budget
To secure and keep a budget, Marketing must understand two key processes: the customer buying process and your organization’s selling process.
Read moreSorry, no posts matched your criteria.
Recent Posts
- From Hindsight to Foresight: Closing the Growth Measurement Gap
- Focus on Solving Customer Pain Points to Future-Proof Your Company | What’s Your Edge?
- The Destiny of Siloed Priorities is Random Acts
- The Power of Customer-Led Product Development for Market Growth | What’s Your Edge?
- Footprint Expansion: A Customer-Centric Growth Strategy for Scaling
